Melania Sulak — February 5, 2020 Involuntary churn can have you see up to a 5% loss in monthly billings, generating losses in customers and revenue. Learn what exactly causes this phenomenon and what you can do to prevent it from occurring. What Is Involuntary Churn? Subscription commerce carries with it a greater churn risk … Continue reading Involuntary Churn — The Most Effective Prevention Strategies
Calista Rollogas — November 29, 2019 Follow @calistarollogas Identifying customers who are “at-risk” to churn is challenging. The signs can be hard to identify and sometimes subtle. If you have a leaner customer success team, you recognize that you can’t spend equal time on every account. A customer who is considering not renewing with you … Continue reading These 7 Signs Will Help You Identify Customers About To Churn
Larisa Bedgood — October 23, 2019 Follow @www.twitter.com/V12Data Strategies to Increase Customer Lifetime Value Customer Lifetime Value (CLTV) is the total worth to a business of a customer over the whole period of their relationship. CLTV is an important metric, especially considering it costs less to keep existing customers than it does to acquire new … Continue reading Strategies to Increase Customer Lifetime Value
Mia Jacobs — September 13, 2019 — September 13, 2019 To succeed as a subscription or recurring revenue enterprise, you need to adopt a customer-centered approach. Instead of focusing just on the acquisition of new business, you have to prioritize retaining and nurturing existing customers. This is because the digital transformation of business has greatly … Continue reading How to Calculate Customer Lifetime Value
JJ Tyson — July 25, 2019 — July 25, 2019 AdinaVoicu / Pixabay What makes improving bounce rates so important? The success of your business depends on engaging your customers – and that can’t happen if they leave immediately after arriving. Bounce rates are perhaps the most important (and most dreaded) metric in ecommerce. As … Continue reading Understanding Bounce Rates and How to Improve Yours
Larry Kim — July 10, 2019 Follow @larrykim — July 10, 2019 Growing an agency starts with the right mindset, a topic that I cover in the article, How to Scale a Marketing Agency Fast. But that might leave you wondering, what else do I need to grow a digital marketing agency? What kind of … Continue reading 7 Client Retention Tactics That Are Guaranteed to Grow Your Agency
Kevin George — July 9, 2019 Follow @imkevin_monk — July 9, 2019 Churn rate is REAL! And it is a pressing issue for every business that is trying to thrive in the bottleneck competition. More often than not, you acquire customers and drive business by making them buy from you. But wouldn’t it be more … Continue reading How Retention Email Marketing Can Reduce Churn Rate
Sam Makad — June 21, 2019 — June 21, 2019 If you think retaining an existing customer is expensive and unnecessary, try acquiring a new one. It will surely get your brain and bank account working overtime. Adding credibility to this statement is a research study by Invesp Consulting which suggests: Existing customers are 50% … Continue reading 6 Customer Retention Strategies That are Here to Stay
Gee Ranasinha — June 12, 2019 Follow @KEXINO — June 12, 2019 Here’s something to think about: Unless your business has more than 50% market share (highly unlikely) then the majority of your potential customers are buying from your competition. When I say that to the stereotypical ego-driven business owner, their reaction is often a … Continue reading Why Do Customers Buy From Your Competitors? Because They Can
Josh Swenson — May 27, 2019 — May 27, 2019 In today’s world, customers have more choice than ever. This has completely changed the way that they approach shopping and brand loyalty. Because they know that they have choices, many will walk away without a second thought if they think they can get a better … Continue reading Referral Partners: Your Secret Weapon Against Churn
