John Oechsle — February 7, 2017 Follow @hjoech— February 7, 2017 It’s time to get serious about how your small business handles it’s CRM activities It’s the burning question on everyone’s minds right now—What new trends are we going to see come out of the CRM space in 2017? Well, maybe not everyone’s mind, but … Continue reading 4 Small Business CRM Trends to Look for in 2017
Jessica Bowers Hopson — January 24, 2017 — January 24, 2017 Hiring a new agency this year? Follow these tips for a smoother relationship. Your business is ready to step up its marketing efforts. You are looking for a reliable, intelligent professionals who truly understand your business needs and have access to the latest marketing … Continue reading 14 Ways to Become a Better Client
Columnist Seth Price believes that the best martech sits at the intersection of old-school marketing and today’s digital technology, and next-gen CRMs that can manage this balance will help marketers connect with consumers in the most effective way possible. Seth Price on December 30, 2016 The way consumers interact with brands is constantly changing, … Continue reading Relationship marketing: The new CRM
Contributor Jeff Baum explains how you can nurture your prospect through the entire buying journey using search ads and paid social. Jeff Baum on December 27, 2016 A major shift I’ve observed taking place in both the paid search and social advertising industry is a move toward relationship marketing. Brands can no longer be available … Continue reading Improve your paid search & social through relationship marketing
Bill Cozadd — December 4, 2016 — December 4, 2016 I’m sure you’ve never had a problem in your Marketing Automation system. Never found that leads had been added to the wrong program/campaign or found that the people you thought were receiving your communications actually weren’t. That’s never happened to you, right? If you live … Continue reading Creating an Error Management Program
Louis Columbus — December 1, 2016 Follow @louiscolumbus— December 1, 2016 Bottom line: Defining salesforce integration strategies from the customers’ perspective that streamline every aspect of their relationship with your company drives greater revenue, earns trust and creates upsell and cross-sell opportunities in the future. In the most competitive selling situations the company that has … Continue reading 5 Strategies For Improving Customer Relationships Using Salesforce Integration
John Hodge — November 22, 2016 Follow @johnahodge— November 22, 2016 This is meant mainly for marketing consultants and early stage marketing agencies. There might be some variance in a specific person’s situation, their interests, and priorities. But we’ve all had bad clients at some point. That said, I work with a lot of agencies … Continue reading Fire These 5 Nightmare Clients Immediately
by Brian Basilico Follow @bbasilicoOctober 18, 2016 Let’s talk about relationship marketing. What is relationship marketing? Wikipedia defines it as “something that was first defined as a form of marketing developed from direct response marketing campaigns, which emphasizes customer attention and satisfaction rather than a focus on sales transactions.” So relationship marketing differs because it’s … Continue reading How To Embrace Relationship Marketing To Expand Your Business
by Alex Charalambous Follow @alexchara01October 15, 2016 Building a website that works well on nearly every device is critical in our multi-screen world. Responsive design provides a viable solution and has become a “must have” for new websites. But while the concept is simple, the planning and execution can be more complex. While most clients … Continue reading What Clients Should Expect When Building a Custom Responsive Website
by Maranda Dziekonski Follow @marandasaysSeptember 25, 2016 So here you are, building the next up and coming SaaS tool, with the ever so common recurring revenue model. Things are going really well. Your customers really seem to love you, and why wouldn’t they? Your product is awesome! You and your growing customer base seem to … Continue reading How to Hire Your First Customer Success Manager
