CTV Ad Fraud Moderates In Q2, Chromecast Devices Riskiest by Karlene Lukovitz @KLmarketdaily, November 4, 2022 The average overall global ad-fraud rate in open programmatic buys was 19% in this year’s second quarter, according to Pixalate’s latest invalid traffic (IVT) global benchmarks analysis. That was actually lower than all but four of the quarters since … Continue reading CTV Ad Fraud Moderates In Q2, Chromecast Devices Riskiest
Brands Under-Using Some CTV Platforms, Content Genres by Karlene Lukovitz @KLmarketdaily, October 28, 2022 Marketers may be under-using some types of connected TV (CTV) platforms and content genres, according to a new survey commissioned by mobile marketing analytics and attribution platform AppsFlyer. The survey, conducted in August and September by Global Surveyz Research, spanned two … Continue reading Brands Under-Using Some CTV Platforms, Content Genres
It’s almost unanimous. 98% of brands believe Connected TV advertising will be bigger than mobile in the next two to three years. Kim Davis on October 27, 2022 No fewer than 98% of brands believe that CTV advertising will be bigger than mobile. That’s the eye-grabbing headline from a report released today by mobile analytics … Continue reading Brands are betting heavily on CTV advertising
CTV: 30% Higher ROI, But Just 7% Of Media Budgets by Karlene Lukovitz @KLmarketdaily, October 7, 2022 Connected TV (CTV) continues to be “massively underutilized” in relation to its return on investment (ROI). That’s according to the Analytic Partners (AP) data analytics consulting/tech firm, which reports that CTV is yielding ROI 30% higher than that … Continue reading CTV: 30% Higher ROI, But Just 7% Of Media Budgets
Kroger Precision Marketing expands its private programmatic marketplace to include video and CTV. Chris Wood on September 21, 2022 CPG brands and agencies tapping into supermarket chain Kroger’s retail media offering now have access to CTV and video for their campaigns. These new channels are available through Kroger’s self-serve Private Marketplace, which was launched in … Continue reading CTV added to Kroger’s retail media business
The new capabilities provide 100% incremental reach on CTV for linear TV campaigns. Chris Wood on August 23, 2022 Today, Simpli.fi announced a new capability for linear TV advertisers using its advertising automation platform, which provides brands, agencies and media companies with 100% incremental reach for CTV households. The Simpli.fi platform includes workflow software and … Continue reading Simpli.fi introduces CTV reach for linear TV advertisers
Yahoo Taps Comscore To Expand CTV Brand Safety Tools, Contextual Abilities by Karlene Lukovitz @KLmarketdaily, August 19, 2022 Yahoo has partnered with Comscore to expand connected TV (CTV) brand safety tools and contextual segmenting capabilities in its demand-side platform (DSP).The Yahoo DSP will integrate Comscore Activation, a set of pre-bid inventory filters powered by contextual … Continue reading Yahoo Taps Comscore To Expand CTV Brand Safety Tools, Contextual Abilities
Future Of CTV Ads: All About Yield, Relevance, Reach, NOT Real-Time Bidding by Dave Morgan , Featured Contributor, June 30, 2022 Connected TV advertising will not be written by real-time bidding machines. Nope, as much as folks try to retrofit programmatic platforms built for the world of digital banners, social and search to handle the … Continue reading Future Of CTV Ads: All About Yield, Relevance, Reach, NOT Real-Time Bidding
Study Across 20 Major Advertisers Finds CTV Frequency Problem ‘Highly Exaggerated’ by Karlene Lukovitz @KLmarketdaily, May 20, 2022 Yes, connected TV is fragmented, and yes, measurement issues continue to be a serious challenge. But according to a study spanning 35 campaigns from 20 of the world’s largest advertisers, conducted by Innovid and the Association of … Continue reading Study Across 20 Major Advertisers Finds CTV Frequency Problem ‘Highly Exaggerated’
A global study by advertising platform Innovid shows CTV leading mobile for the first time in video ad impressions. Kim Davis on May 11, 2022 CTV has become the dominant platform globally for video ad impressions according to a new report from Innovid, the independent linear, CTV and digital advertising and measurement platform. The report … Continue reading CTV overtakes mobile for global ad impressions
