by JoAnn Corley March 16, 2016March 16, 2016 Leading and running a business can be a daunting endeavor no matter the size, even running a department or team for that matter can seem like a formidable challenge. The pressure is ever present to deliver results and for some, knowing how to improve results is the … Continue reading What’s Holding Back Your Business May Not Be What You Think
by David Kiger February 26, 2016 Follow @davidkigerFebruary 26, 2016 It takes more than a great idea to get a small business off the ground. A crucial step in the process is creating a business plan –a formal presentation that details the different aspects of the business, the market, the finances involved and the expectations. … Continue reading Building a Successful Business Plan
by Beth Romelus January 12, 2016January 12, 2016 When a new year begins, a lot of people talk about resolutions and goals that they intend to complete before the year ends. However, most people don’t start or complete their goals during the year. Why is this? I believe it’s because people like the idea of … Continue reading How Your Business Can Finish Goals in 2016
by Margarita Hakobyan January 3, 2016 Follow @margahakobyanJanuary 3, 2016 Business failure is a distinct possibility for many businesses, especially for start-ups. According to the SBA, 30% of new businesses fail during the first two years, 50% during the first five years and 66% during the first 10 years. Businesses fail for many reasons which … Continue reading Why Failure Should Be Included In Your Business Plan
by Logan Roberts December 18, 2015December 18, 2015 In a previous blog, we discussed IT budget, outlining the most important accommodations that you’ll have to make in your budget next year. Perhaps the most important aspect of your IT planning for 2016 is your IT strategy. Your IT strategy is what is going to allow … Continue reading 3 Things to Consider when Forming your 2016 IT Strategy
by John W Hayes December 16, 2015 Follow @john_w_hayesDecember 16, 2015 When self-help guru Alan Lakein said, “Failing to plan is planning to fail,” he perhaps failed to foresee the speed at which business was going to change in the digital age. Could planning now be the cause of your biggest failures? It’s a hot … Continue reading Could Your Long-Term Business Plan Be Shortsighted?
by Brent Pohlman December 4, 2015 Follow @brentpohlmanDecember 4, 2015 Stop Wasting Time Reading 2016 Predictions This time of year, I look at all the predictions for 2016 with respect to digital marketing. Not sure why I fall for this trap each year but I do. This year I am finding way too many articles … Continue reading Make 2016 a Breakout Year!
by David Kiger November 28, 2015 Follow @davidkigerNovember 28, 2015 It takes more than a great idea to get a small business off the ground. A crucial step in the process is creating a business plan – a formal presentation that details the different aspects of the business, the market, the finances involved and the … Continue reading How to Build a Successful Business Plan
by Gyles Seward November 15, 2015 Follow @ElementaryDigiNovember 15, 2015 Establishing goals involves introspection, being self aware, and having clarity on what you want from the future. The reward however will be ultimately reaching those goals, so let’s set them out. Look Long-Term First of all, it is important to differentiate between short and long-term … Continue reading Setting and Achieving Business Goals
Sarah BurnsOctober 27, 2015 Managing your holiday media budget is key to maximizing performance during the annual shopping frenzy. Without the right strategy in place, you risk over-investing in an under-performing segment of your program, while leaving opportunity on the table in another area. Metrics that matter Before planning your holiday media budget, understand metrics. … Continue reading Planning Your Media Budget and KPIs for the Holiday Season
