Shermikia Lemon — May 5, 2020 Things have drastically changed in the recent months due to COVID-19. Business owners are forced to be more creative than ever before to retain customers. There’s no better time than now to really sharpen your knowledge of pivoting in your business. Large corporations in the United States are actively … Continue reading How to Pivot Your Business With Minority Certifications
Laura MacPherson — April 22, 2020 Human beings are wired to avoid loss. We fear change because it involves risk—a potential for loss. For this reason, many B2B buying decisions get put off (or worse, permanently tabled). A buying decision involves change. There’s inherent risk. If a purchase doesn’t work out well, the decision-maker could … Continue reading How to Craft a Messaging Platform that Moves Prospects to Action
Eliza Erskine — April 20, 2020 Most companies recognize employee engagement as vital to their long term success. While “People,” in Triple Bottom Line thinking can include supply chain and community, this blog will focus specifically on employee-related actions you can take to improve your triple bottom line. Items like employee engagement, benefits, and communication … Continue reading How to Improve “People” in Your Triple Bottom Line
Eliza Erskine — February 21, 2020 Triple Bottom Line (TBL) is a theory by John Elkington. Created in 1994, he described in 2018 as “the triple bottom line is a sustainability framework that examines a company’s social, environment, and economic impact.” The traditional “bottom line,” infrastructure is pure profit. According to Investopedia, the “bottom line” … Continue reading How You Can Implement the Triple Bottom Line
Laura Cole — January 31, 2020 Have you noticed your email inbox filling up faster with each new day? Perhaps you receive form letters, bulk emails, and outright spam with a frequency that makes your head spin. Businesses have seen a dramatic increase in the need to send out marketing emails and emphasize their social … Continue reading The Power of Handwritten Notes in Business
How To Make Your Business Unique One of the biggest challenges a small business owner can experience is finding a way to make their business stand out. This is true no matter what sector or niche you might working in; there is always going to be competition and you will always need to be different … Continue reading How To Make Your Business Unique
John Lincoln — December 20, 2019 Follow @johnelincoln Just about every business owner wants to grow. Who doesn’t want to earn more money or build something successful? Scaling and growth aren’t necessarily the same thing. Is your goal to simply make more money? If that’s the case, you might be happy keeping your operation small, … Continue reading How to Consistently Scale a Business Profitably
Elliot Begoun — December 13, 2019 Follow @intertwinegroup Canva.com There are those moments when somebody says something so succinctly and simply it catches you off guard. That is precisely what happened when Tara Tan, the founder of Grin, took the stage at the Hirshberg Entrepreneurship Institute in Auckland, New Zealand a few weeks back. At … Continue reading Bond Not Brand
The customer experience is the starting point in building technology to solve problems to improve everyday experiences. Henry Hernandez-Reveron on September 9, 2019 We’ve evolved from “marketing to customers” to”being customer-centric” to the “customer experience (CX).” Today’s CX terminology reflects the fact that we now recognize it’s no good to simply sell to customers or … Continue reading How to use CX-led architecture to transform your business
Annette Franz — September 4, 2019 Follow @annettefranz — September 4, 2019 rawpixel / Pixabay It all starts with CEO commitment. Customer experience professionals got an early Christmas present last week in the form of a revised statement on the “purpose of a corporation.” Well, it was a revision for the CEOs at the Business … Continue reading The “New” Purpose of a Business
