Gleb Tsipursky August 4, 2020 As the vast majority of companies rush to reopen, they’re falling into the trap of “getting back to normal.” They’re not realizing we’re heading into a period of waves of restrictions once again, due to many states reopening too soon. Indeed, some of the states to open early onward have … Continue reading The Trap of Getting Back to Normal in the Pandemic
Ali Robertson June 24, 2020 When selling a business, the receipt of offers is one of the most exciting stages in the process. It is vitally important, however, to fully understand the technical language used in these offers and the implications this will have on the value that the vendor ultimately receives. This article will … Continue reading The Importance of Understanding Offers for Your Business
Angela Hausman, PhD June 23, 2020 MichaelGaida / Pixabay Business adversity comes with regularity but the world we live in right now seems particularly challenging. Whether it’s a small budget or competing against bigger well-established rivals or external challenges, success doesn’t come easily. If it did, every business would succeed. Still, no one foresaw a … Continue reading 5 Steps to Help Guide Your Business Through a Storm
Shermikia Lemon — May 5, 2020 Things have drastically changed in the recent months due to COVID-19. Business owners are forced to be more creative than ever before to retain customers. There’s no better time than now to really sharpen your knowledge of pivoting in your business. Large corporations in the United States are actively … Continue reading How to Pivot Your Business With Minority Certifications
Laura MacPherson — April 22, 2020 Human beings are wired to avoid loss. We fear change because it involves risk—a potential for loss. For this reason, many B2B buying decisions get put off (or worse, permanently tabled). A buying decision involves change. There’s inherent risk. If a purchase doesn’t work out well, the decision-maker could … Continue reading How to Craft a Messaging Platform that Moves Prospects to Action
Eliza Erskine — April 20, 2020 Most companies recognize employee engagement as vital to their long term success. While “People,” in Triple Bottom Line thinking can include supply chain and community, this blog will focus specifically on employee-related actions you can take to improve your triple bottom line. Items like employee engagement, benefits, and communication … Continue reading How to Improve “People” in Your Triple Bottom Line
Eliza Erskine — February 21, 2020 Triple Bottom Line (TBL) is a theory by John Elkington. Created in 1994, he described in 2018 as “the triple bottom line is a sustainability framework that examines a company’s social, environment, and economic impact.” The traditional “bottom line,” infrastructure is pure profit. According to Investopedia, the “bottom line” … Continue reading How You Can Implement the Triple Bottom Line
Laura Cole — January 31, 2020 Have you noticed your email inbox filling up faster with each new day? Perhaps you receive form letters, bulk emails, and outright spam with a frequency that makes your head spin. Businesses have seen a dramatic increase in the need to send out marketing emails and emphasize their social … Continue reading The Power of Handwritten Notes in Business
How To Make Your Business Unique One of the biggest challenges a small business owner can experience is finding a way to make their business stand out. This is true no matter what sector or niche you might working in; there is always going to be competition and you will always need to be different … Continue reading How To Make Your Business Unique
John Lincoln — December 20, 2019 Follow @johnelincoln Just about every business owner wants to grow. Who doesn’t want to earn more money or build something successful? Scaling and growth aren’t necessarily the same thing. Is your goal to simply make more money? If that’s the case, you might be happy keeping your operation small, … Continue reading How to Consistently Scale a Business Profitably
