Category Archives: Business Guides

3 Sites to Help Boost Your Local Business’ Online Exposure

Nico DatoSeptember 8, 2015 Tech-savvy business owners know how Google, Yelp, and Facebook give them a better chance of being found online. They also know that a large percentage of their customer base likely visits one or all of the three mentioned sites with some frequency. With that said, it’s a no-brainer for them to … Continue reading 3 Sites to Help Boost Your Local Business’ Online Exposure →

How to Know if Your Business Idea is Good Enough

Business Guides

Alex SholemJune 9, 2015 Welcome to the second part in our Starting a Business series. You can find the first part of the series here. This week we’re going to look at one of the most anxiety-inducing steps in starting a business – testing whether your idea is good enough. It’s natural to be protective … Continue reading How to Know if Your Business Idea is Good Enough →

How to Avoid Tax Stress and Audit Fears

Business Guides

Claudia AmandMay 4, 2015 For small business owners who are still in the early stages of their company, their role as sole proprietor usually means they have to manage all business expenses, tracking every penny that’s coming in and going out. For Kyle Vitense, an independent insurance agent for State Farm, keeping up with all … Continue reading How to Avoid Tax Stress and Audit Fears →

10 Characteristics of an Agile Business (Infographic)

Business Guides

Cem AhmetApril 20, 2015 Demands in the workplace are changing as the government introduces new policies which support a more flexible workplace. If your business isn’t prepared to become more agile, you’re likely to lose out to your competitors. Businesses need to stay one step ahead, not only in terms of agility, but also when … Continue reading 10 Characteristics of an Agile Business (Infographic) →

Doc Searls to Businesses: Respect Customer Data Privacy

Business Guides

Emeka ObianwuApril 11, 2015 Doc Searls is the co-author of the best-selling book The Cluetrain Manifesto and the author of The Intention Economy: When Customers Take Charge. He is the Director of Project VRM at Harvard’s Berkman Center for Internet and Society, Senior Editor of Linux Journal and the President of The Searls Group, his … Continue reading Doc Searls to Businesses: Respect Customer Data Privacy →

What Mystery Shoppers Can Tell You About Your Business

Business Guides

Calvin FordApril 10, 2015 Have you ever wondered what the experience is like for customers who are visiting your business? If you are the manager or the business owner, it’s hard to get an accurate idea of this because your staff will always be on their best behaviour when you are around. What is it … Continue reading What Mystery Shoppers Can Tell You About Your Business →

How to Craft the Right Meme for Your Target Market

Business Guides

Susan GilbertApril 9, 2015 Want to Inspire? Find the Right Meme that Fits Your Business Niche How is your online audience responding to your posts and meme images?Are you feeling lost in a maze of quotes, but would like to create a better post or tweet for social media? There are several ways your brand … Continue reading How to Craft the Right Meme for Your Target Market →

Want to Make an Impact With Your Business? Get on TV.

Business Guides

Graham JonesApril 9, 2015 There are thousands of ways you can get publicity for your website online. There is search marketing, social media, blogging and a host of other publicity methods. Getting a site to “number one” on Google is a dream for many businesses who spend hour after hour and pound after pound trying … Continue reading Want to Make an Impact With Your Business? Get on TV. →

You’ll Never Guess How Many Businesses Struggle Attracting New Clients

Business Guides

Daniel SmithApril 8, 2015 It’s no secret as a small business it can be a daunting task to get customers to engage with your website as much as one would like. The consequential nature of low visitor numbers is detrimental to the happiness of you and your client. Just over 30 percent of small businesses … Continue reading You’ll Never Guess How Many Businesses Struggle Attracting New Clients →

How To Protect Your Small Business From Tax Season Scams

Business Guides

Susan SolovicApril 7, 2015 Some of you may be old enough to remember the AT&T marketing campaign from the mid-1980s that encouraged people to “Reach out and touch someone.” Fraudsters are taking that advice, but instead of “touching” they are scamming small businesses and individuals. And because we’re in the throes of tax season, IRS- … Continue reading How To Protect Your Small Business From Tax Season Scams →