Category Archives: Business Growth

Driving growth through data: Optimizing the purchase stage

Leverage data in the purchase stage to increase conversion rates, average order value and lifetime customer value. Greg Kihlstrom on January 11, 2024 Without good data collection, access and analysis, it is harder for brands to understand their customers. Likewise, it is more difficult for customers to indicate their preferences for the brands they support.  … Continue reading Driving growth through data: Optimizing the purchase stage

Letterboxd sells a majority stake after explosive pandemic-fueled growth

Letterboxd sells a majority stake after explosive pandemic-fueled growth Reportedly valued at over $50 million, the site has around 10 million active users. Will Shanklin   Updated Fri, Sep 29, 2023 Letterboxd The film-focused social media site LetterBoxd has new ownership. Cofounder Matthew Buchanan announced on Friday that Tiny, a venture capital firm, has bought … Continue reading Letterboxd sells a majority stake after explosive pandemic-fueled growth

AVOD Platforms See Slower End Of-The-Year Growth Due To Weak Scatter Market

AVOD Platforms See Slower End Of-The-Year Growth Due To Weak Scatter Market by Wayne Friedman , December 16, 2022 While advertising video-on-demand platforms (AVOD) are projected to rise 27% to $9.6 billion this year, according to MoffettNathanson Research, the digital TV-video segment is also feeling the effects of a drastically weaker scatter TV market. The … Continue reading AVOD Platforms See Slower End Of-The-Year Growth Due To Weak Scatter Market

Want Your Business to Grow? You Might Need to Break Some Patterns

Laura Patterson August 19, 2021 https://media.blubrry.com/whats_your_edge/content.blubrry.com/whats_your_edge/Want_Your_Business_to_Grow_You_Might_Need_to_Break_Some_Patterns.mp3 All of us rely on patterns, that is a recurrent automated response to help us save time, effort and potentially minimize risk. Sometimes however its necessary to change patterns to grow and improve business performance, that’s the focus of this episode.   Winning at a triathlon if you don’t … Continue reading Want Your Business to Grow? You Might Need to Break Some Patterns