Category Archives: Business Development

Your “Business Justified Solution” is Insufficient to Win the Business!

by Dave Brock March 31, 2016 Follow @davidabrockMarch 31, 2016 I’ve been talking to a team of people about Value Propositions. They need to start providing business justification to their solutions–demonstrating their business value and differentiation. It’s exciting to see their excitement in doing this. Too few sales people understand how to do this, or … Continue reading Your “Business Justified Solution” is Insufficient to Win the Business!

The Symbiosis of Business Development and Marketing

by Cynthia Findlater March 23, 2016March 23, 2016 In the world of professional services, the terms “business development” and “marketing” are often used interchangeably. In fact, these terms are as different as peanut butter and jelly, or ketchup and mustard, or beans and rice. You get the idea. They are different, but they are inextricably … Continue reading The Symbiosis of Business Development and Marketing

Believing What You Can’t See: Finding a Trustworthy Virtual Assistant and Integrating Them Into Your Business

by Eric Wall March 17, 2016 Follow @equivityvaMarch 17, 2016 Seeing is believing. It’s a well-worn adage, but it carries a great deal of truth. While our data infrastructure develops and expands our ability to communicate, humans can only adapt to these changes so quickly. When it comes to trust, we instinctively tilt towards the … Continue reading Believing What You Can’t See: Finding a Trustworthy Virtual Assistant and Integrating Them Into Your Business

Working on Spec

by Mike Parry February 29, 2016February 29, 2016 In this weeks blog I am going to look at working on spec. Particularly, why working on spec devalues you and the years you spent learning your particular talent. Why it devalues your existing client relationships and why it devalues any future relationship you might have with … Continue reading Working on Spec