Category Archives: Business Development

The Business Benefits of Buying Directly From Manufacturers

Dave Llorens — April 17, 2019 Follow @https://twitter.com/davellorens — April 17, 2019 The direct-to-consumer model can help companies cut costs and develop mutually beneficial relationships with manufacturers. For business leaders, minor expenses can add up quickly. Remember that free 30-day trial of software you tested to see whether it would help you with Google Ads … Continue reading The Business Benefits of Buying Directly From Manufacturers

How to Take a Sabbatical and Still Have a Business to Come Back To

Choncé Maddox — April 11, 2019 — April 11, 2019 A sabbatical usually refers to full-time employees taking an extended leave of absence for the purpose of traveling, resting, or simply having more leisure time. However, the first time I heard of the phrase was when I was among business owners at a networking event. … Continue reading How to Take a Sabbatical and Still Have a Business to Come Back To

6 Secrets to Competing with Big Business Without Spending Too Much

6 Secrets to Competing with Big Business Without Spending Too Much For small business owners, the thought of competing with industry giants may seem daunting. With their extravagant marketing efforts, bulk purchasing power, and unlimited working capital, it’s no wonder why larger enterprises usually overshadow small businesses. While competing with bigger companies seem intimidating, it’s … Continue reading 6 Secrets to Competing with Big Business Without Spending Too Much

Cognitive biases: How to get people to prefer your business

Using the mere exposure effect to retarget campaigns, risk compensation theory, social proof or using someone else’s halo are just some of the ways marketers can influence purchasing decisions. Jacob Baadsgaard on March 22, 2019 at 10:11 am Most of us like to believe that we’re inherently logical people, especially when it comes to purchasing … Continue reading Cognitive biases: How to get people to prefer your business