Robert Gloer — April 11, 2019 Follow @IOUFinancial — April 11, 2019 Running a small business is a costly undertaking in terms of time, effort and money. Unfortunately, too many businesses spend too much on their expenses. This eats into your working capital unnecessarily, possibly crimping your flexibility and your ability to take advantage of … Continue reading Are You Overpaying Your Business Expenses?
Category Archives: Business Development
How to Take a Sabbatical and Still Have a Business to Come Back To
Choncé Maddox — April 11, 2019 — April 11, 2019 A sabbatical usually refers to full-time employees taking an extended leave of absence for the purpose of traveling, resting, or simply having more leisure time. However, the first time I heard of the phrase was when I was among business owners at a networking event. … Continue reading How to Take a Sabbatical and Still Have a Business to Come Back To
6 Secrets to Competing with Big Business Without Spending Too Much
6 Secrets to Competing with Big Business Without Spending Too Much For small business owners, the thought of competing with industry giants may seem daunting. With their extravagant marketing efforts, bulk purchasing power, and unlimited working capital, it’s no wonder why larger enterprises usually overshadow small businesses. While competing with bigger companies seem intimidating, it’s … Continue reading 6 Secrets to Competing with Big Business Without Spending Too Much
How To Go Global With Your Business
Chris Porteous — April 3, 2019 Follow @myseosucks — April 3, 2019 Going global is often the only way to really succeed as a business in this day and age, even if you’re a small business owner who once nursed few ambitions about making it big on the world stage. From aspiring entrepreneurs to the … Continue reading How To Go Global With Your Business
6 Important Things New Business Owners Forget to Do
RJ Jacques — March 27, 2019 — March 27, 2019 When starting a new business, there’s a lot to tackle: Building a product or service, endless paperwork, hiring a great team, and finding customers or clients. Regardless of the size of a new organization, leaders can get lost in those critical tasks and neglect the … Continue reading 6 Important Things New Business Owners Forget to Do
How to Prepare Your Online Business for a Summer Slump
Taylor Gordon — March 25, 2019 — March 25, 2019 Free-Photos / Pixabay It’s that time of year again! Spring is around the corner. Following soon afterward that is summer, and summer (for some online businesses) is known for the summer slump. The summer slump is a when you may see a dip in website … Continue reading How to Prepare Your Online Business for a Summer Slump
How Your Business Can Benefit from Local Citations
David Hunter — March 23, 2019 Follow @DavidHunterErie — March 23, 2019 We have all seen it: a company that is mentioned in press releases, news articles, blogs, and more. But how are they getting these mentions and how is it positively affecting their business? Let’s learn a little bit more about what are called … Continue reading How Your Business Can Benefit from Local Citations
Cognitive biases: How to get people to prefer your business
Using the mere exposure effect to retarget campaigns, risk compensation theory, social proof or using someone else’s halo are just some of the ways marketers can influence purchasing decisions. Jacob Baadsgaard on March 22, 2019 at 10:11 am Most of us like to believe that we’re inherently logical people, especially when it comes to purchasing … Continue reading Cognitive biases: How to get people to prefer your business
How To Avoid the Enormous Costs of Poor Succession Planning
Darleen DeRosa — March 8, 2019 Follow @onpoint_llc — March 8, 2019 When it comes to identifying and developing future leaders, ignorance can be costly. Without a robust succession strategy in place, companies run the risk of spending valuable resources promoting leaders who turn out to be the wrong fit and must ultimately be replaced. … Continue reading How To Avoid the Enormous Costs of Poor Succession Planning
Scaling a Digital Agency: How to Hire the Right People
Candice Harwood — March 7, 2019 — March 7, 2019 According to our annual State of the Agency report, hiring is a top-three challenge, and 15% of digital marketing agencies feel that hiring and training new employees is the biggest challenge they will face this year. Between finding people with the right background and a … Continue reading Scaling a Digital Agency: How to Hire the Right People