Category-Driven Purchase Behavior: Swinging Between Extremes by Rebecca Brooks , Columnist, February 25, 2019 The linear path to purchase model has been losing relevance for some time now. It has become clear to marketers that purchase journeys no longer take a straight line from awareness to familiarity to consideration to purchase. Instead, consumers are looking … Continue reading Category-Driven Purchase Behavior: Swinging Between Extremes
Category Archives: Business Development
5 Key Technology Solutions That Distribution Businesses Should Adopt to be Successful in 2019
Joe Scioscia — February 21, 2019 — February 21, 2019 Cloud computing is a game-changer for businesses of all sizes, enabling them to compete with larger enterprises by giving them access to the advanced technology they require to improve efficiencies, reduce costs, and grow in one simple deployment. The CIO’s of today are no longer … Continue reading 5 Key Technology Solutions That Distribution Businesses Should Adopt to be Successful in 2019
How to Manage Multiple Businesses
Choncé Maddox — February 20, 2019 — February 20, 2019 Running one business can be hard enough. That said, could you ever see yourself overseeing two or three businesses at the same time? I have a few entrepreneur friends to run multiple businesses. Recently, I got a new type of business and was wondering how … Continue reading How to Manage Multiple Businesses
5 Business Development Trends to Expand Your Business
Dan Dowling — February 18, 2019 — February 18, 2019 Which of the following is on your business development to-do list for 2019? Close more new customers Decrease customer churn Increase referrals All of the above If you didn’t answer D, you’re either wildly successful (in which case, congratulations!) or you’re in trouble. But regardless … Continue reading 5 Business Development Trends to Expand Your Business
How To Build a Financially Secure Business
Kara Perez — February 17, 2019 — February 17, 2019 A financially secure small business. Does it sound like an oxymoron? It doesn’t have to be if you set yourself up right and if you practice good financial business habits. There is a wealth of knowledge on the internet from entrepreneurs at all levels, and … Continue reading How To Build a Financially Secure Business
How to Know When It’s Time to Switch Business Models
Choncé Maddox — February 13, 2019 — February 13, 2019 geralt / Pixabay How did you develop your current business model? Have you ever thought about changing it? This is a question more and more entrepreneurs should be asking themselves. Entrepreneurship is a journey and it’s constantly changing as you evolve and shift your focus. … Continue reading How to Know When It’s Time to Switch Business Models
Put Your IT Systems to Work with a Business Technology Strategy
Stephanie Hurd — February 12, 2019 — February 12, 2019 Computers, Printers, Phone Systems, Oh My! You know your business depends on technology for day-to-day operations, but do you know the impact it has on things like employee retention, customer experience, and overall growth potential? Do you know how much you stand to lose if … Continue reading Put Your IT Systems to Work with a Business Technology Strategy
2 Emotions That Affect Every Business Decision You Make
David Amerland — February 7, 2019 Follow @davidamerland — February 7, 2019 The brain is designed to look out at the world and formulate models that help it reduce uncertainty. Uncertainty due to unreliable or incomplete information affects behavior and increases the sense of fear we experience. Fear has a distinct neurochemical effect. It is … Continue reading 2 Emotions That Affect Every Business Decision You Make
Business Owners, This is How You Eliminate Your Decision-Making Bottleneck
Sourov De — February 5, 2019 — February 5, 2019 You’re a business owner. You’ve got a growing team working for you. It’s Monday morning and you’ve got your entire day planned. You sit down at your desk and boom an email comes in. It’s Karen from the accounts team with an IT problem. Next, … Continue reading Business Owners, This is How You Eliminate Your Decision-Making Bottleneck
How to Make Business Financing Part of Your 2019 Growth Plan
Robert Gloer — January 30, 2019 Follow @IOUFinancial — January 30, 2019 stevepb / Pixabay You might occasionally encounter a business owner who has a dim view of debt. That’s unfortunate, because debt, if you manage it properly, can help you grow your business. Here are several ways your business will benefit from the prudent … Continue reading How to Make Business Financing Part of Your 2019 Growth Plan
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