Deryck Jordan — October 16, 2019 What’s in a name? As a marketing tool, your startup company’s name should align with your marketing strategy. At the same time, legal considerations impact your options during the naming process. The following seven steps will help you navigate those issues and create a strong name for your US … Continue reading 7 Steps to Creating a Strong Name for Your Startup Company
Christopher Brown — October 11, 2019 Follow @marketculture Creating a new business that endures over a long time is hard. We all know the statistics; 80 % of companies fail within the first 2-3 years. What separates the businesses that sustain from those that wither away? Customer obsession. These companies have found a problem worth … Continue reading You Can’t Handle the Truth – Why Most Leaders Say They Want Their Businesses to Be Customer-Centric but Aren’t Willing to Take the First Step
Susan Friesen — October 6, 2019 Follow @eVisionMedia Listen to Your Audience to Meet Consumer Expectations Do you truly understand your customers? I’m not talking about creating personas, doing keyword research and looking at your demographics (although that’s important too)! I’m referring to listening to what your audience actually wants and needs to improve the … Continue reading How to Use ‘Voice of Customer’ Tools for Your Business
Samar Birwadker — September 23, 2019 Follow @samarbee — September 23, 2019 Siri can tackle most quests. It can send an email to a candidate, add a meeting with the hiring department to your calendar, and even remind you when your next interviewee will be showing up, but it can’t find you the perfect candidate … Continue reading Siri, Can You Find Me the Perfect Candidate?
Thomas Griffin — September 10, 2019 Follow @jthomasgriffin — September 10, 2019 Internet forms are one of the best ways to build your lead list and allow for customer feedback. Email lists, user registration forms, comment sections, and feedback pages all require an attractive design and easy to use format. We are going to look … Continue reading 4 Tips for Building Eye-Catching Forms for Your Business
Kelly MicKey — September 6, 2019 — September 6, 2019 In the second video of this series on referral marketing, Liz Harr will continue talking about referral marketing, something that everybody in professional services is used to when it comes to bringing in new business, generating more leads. TRANSCRIPTION: Hi. In this video series, I’ll … Continue reading How To Increase Referrals– and Win More Business
Jessie Coan — August 16, 2019 Follow @jessiecoan — August 16, 2019 geralt / Pixabay Data bombards decision-makers from all sides. And while there is no right answer when it comes to capitalizing on data, the ability to quickly transform it into insights about consumers is what increasingly separates Best-in-Class companies from All Others. The … Continue reading Why You Need an Insights Department and How To Build It
Anthony Gaenzle — August 9, 2019 Follow @anthonygaenzle — August 9, 2019 No, this isn’t your typical list of business websites you find splashed across the Internet. This is my personal list of favorites that have helped me with my business career, a list that goes beyond just articles and offers useful tools to help … Continue reading 5 Highly Useful Business Websites to Help Boost Your Business
Steven Imke — August 8, 2019 Follow @SteveImke — August 8, 2019 Your cost structure as it relates to the Business Model Canvas is closely related to your value proposition. A company’s cost structures represents the specific costs that the business will incur while operating under a particular business model to create and deliver the … Continue reading Cost Structures and Your Business Model
Jean Moncrieff — August 5, 2019 Follow @eyejean — August 5, 2019 Imagine your role for a moment. Picture it. Do you see yourself leading a team of empowered employees, or are you at the centre of every decision in your business? Many owners find themselves stuck in something called a hub & spoke model … Continue reading 5 Reasons Why Your Business Is Too Dependent On You
