Category Archives: Branding Trends

The Element Of Surprise: Brands And Your Loyalty

The Element Of Surprise: Brands And Your Loyalty by Laurie Sullivan , Staff Writer @lauriesullivan, February 25, 2019 I don’t often begin a column with a question, but even in search ads running on Google and Bing, how do brands show their loyalty to customers? Consumers are looking for new ways for their favorite brand to … Continue reading The Element Of Surprise: Brands And Your Loyalty →

Best practices for a new era of brand safety

Branding Trends

A good brand safety initiative should not be limited to the basic standards set by technology partners but a more comprehensive discussion of the brand’s needs. Danny Macdonald on January 29, 2019 After years of breaking news, brand safety challenges continued to steal headlines in 2018. Despite improved dialogue between brands, media owners and … Continue reading Best practices for a new era of brand safety →

What’s in a Brand Name for Amazon?

Branding Trends

Seamus Breslin — January 28, 2019 Follow @repricerexpress — January 28, 2019 Shakespeare wrote, “What’s in a name?” in Romeo and Juliet, but it applies just as much to the star-crossed lovers as it does to your business. The name you choose for your Amazon store will become your brand, forever giving your buyers a … Continue reading What’s in a Brand Name for Amazon? →

Retailers Fail To Capitalize On Toys R Us Brand Searches

Branding Trends

Retailers Fail To Capitalize On Toys R Us Brand Searches by Laurie Sullivan @lauriesullivan, (December 01, 2018) Search results on Google reveal that consumers miss the toy retailer Toys R Us. From April 1 through November 25, 2018, consumers searched on the keywords “toys r us” 73 million times, according to data from Kantar Media. … Continue reading Retailers Fail To Capitalize On Toys R Us Brand Searches →

Survey surprise: 90% of consumers report being brand-loyal

Branding Trends

Product quality was the leading factor, but great customer service barely registered as a loyalty driver. Greg Sterling on September 19, 2018 The conventional wisdom is that brand loyalty is dead. Not so, says a new consumer survey from Yotpo. But some of the findings are surprising in the context of current thinking. Just … Continue reading Survey surprise: 90% of consumers report being brand-loyal →

The worlds of brand and trade marketing need to unite

Branding Trends

Collaboration between brand and trade marketing teams is critical for long-term success, says contributor Andrew Waber. Here’s how to make this tactical and strategic alignment a reality. Andrew Waber on August 23, 2018 There seems to be a massive shift in the way successful brands allocate dollars and other resources to their online marketing … Continue reading The worlds of brand and trade marketing need to unite →

How Thought Leadership Differs From Being a Brand Influencer

Branding Trends

Personal Branding Blog — July 26, 2018 — July 26, 2018 When it comes to building a brand it’s important to know how influencer marketing differs from developing thought leadership. As trends and technology cause a shift in our online world both concepts have emerged to mean two very different things. How can your brand … Continue reading How Thought Leadership Differs From Being a Brand Influencer →

Direct-Brand Revolution Will Hit Media Industry Hard

Branding Trends

Direct-Brand Revolution Will Hit Media Industry Hard by Dave Morgan , Featured Contributor, June 28, 2018 The following post was previously published in an earlier edition of Media Insider: Are big media companies ready for another big wave of disruption? They’d better be. The direct-brand revolution is starting, and it might not be pretty for … Continue reading Direct-Brand Revolution Will Hit Media Industry Hard →

It’s time for the brand promise to evolve. Again.

Branding Trends

Contributor John Nardone explains how being an empathetic marketer can help you with everything from managing data to conceiving of dynamite creative. John Nardone on June 28, 2018 With GDPR recently coming into effect, advertisers are once again fretting over their use of consumer data. In Europe, the fretting is beneath a regulatory cloud, … Continue reading It’s time for the brand promise to evolve. Again. →

Adthena Finds Way For Brands To Compare Campaigns With Competitors

Branding Trends

Adthena Finds Way For Brands To Compare Campaigns With Competitors by Laurie Sullivan @lauriesullivan, June 7, 2018 Adthena announced a Competitor Dashboard on Thursday that allows brands to determine how they measure up to their competitors. The dashboard enables advertisers to benchmark themselves versus competitors when it comes to impression share, clicks spend, and ad … Continue reading Adthena Finds Way For Brands To Compare Campaigns With Competitors →