Orsolya Herbein — October 1, 2019 Branding is one of the most misunderstood concepts out there when it comes to business terms. While there can be a lot packed into the definition of branding, the lack of understanding stems from various misconceptions about what branding actually is. What Is Branding? Some think their business brand … Continue reading 7 Business Pain-Points that a Brand-First Approach Could Solve
Brianne Schaer — September 16, 2019 — September 16, 2019 People will compare your brand with that of your competitors long before they contact you. Sentiment analysis allows you to track the opinions that people are expressing about your brand online, whether they are positive, negative, or neutral. Sentiment monitoring and analysis tools and techniques … Continue reading Use Sentiment Analysis to Win the Brand Comparison War
Jeffrey Mirro — September 5, 2019 — September 5, 2019 Standing out in the search engine rankings can be extremely difficult these days especially if you are in a competitive niche. This is why it’s imperative for you to focus on using effective virtual marketing techniques that center around local search engine optimization (SEO). Local … Continue reading The Importance of Being Consistent Across the Web
Leading The Pack: How Brands Drive Quality Leads by Ray Schultz , Columnist, August 27, 2019 It’s one thing to generate leads. It’s another to turn those leads into paying customers. But most brands are at least pretty good at it, judging by Strategies, Tactics and Trends for Lead Generation Quality, a new study by … Continue reading Leading The Pack: How Brands Drive Quality Leads
Jared Atchison — August 26, 2019 — August 26, 2019 Big brands have no problem racking up thousands to millions of followers on their social media and gaining the attention of just as many people. Growing your social media means building brand awareness, encouraging engagement, and increasing revenue for your business. With more than 269 … Continue reading 4 Lessons Marketers Can Learn From Big Brands On Twitter
New Factual survey shows the complex state of consumer attitudes toward personal and location data privacy. Greg Sterling on August 21, 2019 There are an increasing number of surveys about data privacy — now coming almost weekly. These studies help gauge consumer sentiment but are typically fairly abstract. By contrast, privacy and data sharing are … Continue reading Consumers believe brands benefit more from personal data sharing than they do
Susan Gilbert — July 4, 2019 Follow @SusanGilbert — July 4, 2019 Today I have some social monitoring tools to help you improve your brand growth online. Keeping track of your social media brand mentions can be difficult — as a business you need to have more focus to determine how well your marketing campaigns … Continue reading 4 Social Monitoring Tools to Gain Insights on Your Brand Campaigns
Beatriz Redondo Tejedor — June 30, 2019 — June 30, 2019 It’s 2019 and the world of marketing seems to be in the midst of a conceptual revolution. With so many new buzzwords to learn, groundbreaking technology to use and creative ideas to try, brands have little time to even consider what “doing marketing” really … Continue reading Branding & Email Marketing: How to Share Your Brand Values via Email
Legacy brands can learn from the direct-to-consumer model with a value shift to serve customers and their needs that will ensure long-term success. Peter Minnium on June 10, 2019 If I had to summarize the direct brand experience in a single sentence, I’d have to borrow AYR’s tagline: “Simplify everything.” Gone are the days of … Continue reading 5 factors of direct-to-consumer brand success
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Gaurav Sharma — May 14, 2019 Follow @Gaurav_Sharma11 — May 14, 2019 Marketers face a common challenge of choosing between different methods of marketing their brand, and there are many different ways to market your brand. However, the two most common ways of getting visibility in the search engines are SEO and PPC. Most brands … Continue reading How to Promote Your Brand: SEO or PPC? [Infographic]
