August 14, 2025 Successful branding campaigns require a human touch BY Sooyoung Cho When was the last time a brand didn’t just catch your eye, but moved you—made you feel something real? Today, AI can produce logos, taglines, and campaigns at lightning speed. Algorithms can replicate styles, test headlines, even mimic tone. But as branding becomes … Continue reading Successful branding campaigns require a human touch
April 23, 2025 What Steve Jobs can teach us about rebranding BY David Placek A company’s corporate brand name should be its hardest working marketing asset. Nothing will be used more often or for longer than the company’s name. And in a world where competitors can copy almost everything else, they can’t duplicate your name. However, … Continue reading What Steve Jobs can teach us about rebranding
You can double down on performance marketing, but you’ll wind up spending more for less if you skip brand-building. Mike Ruff on April 15, 2025 Measuring the bottom-line impact of brand-building activities isn’t easy, but every company wants — and needs — to do it. Without it, it’s difficult to spend your advertising budget … Continue reading How to prove the value of brand marketing without sacrificing ROI
Stop relying on platforms you don’t control. Own your audience, protect your reach and build a community that lasts. Eric Dates on March 21, 2025 Companies spend years growing audiences on LinkedIn, Facebook, Slack and other platforms. They pour money into content, engage in endless algorithm games and try to carve out space in … Continue reading Why brand-owned communities are the future of growth
December 27, 2024 The 5 biggest branding flubs of 2024 These companies had a terrible, horrible, no good, very bad year. BY Grace Snelling Building a successful brand is difficult. It requires the fine-tuned execution of a myriad of parts, which will appear in nearly as many contexts: packaging with just the right shelf appeal, … Continue reading The 5 biggest branding flubs of 2024
May 16, 2024 Rebranding plant-based meat alternatives won’t end the culture war The symbolic connection between consuming the ‘right’ foods and U.S. political identity is strong. BY The Conversation Increasingly, vegans, vegetarians and others looking for meat alternatives are seeing a new option on the menu: patties that look, taste and even appear to bleed like … Continue reading Rebranding plant-based meat alternatives won’t end the culture war
May 05, 2024 6 mistakes to avoid when building your brand By avoiding these common pitfalls and embracing proactive strategies, brands can chart a course toward enduring success. BY Kelly Conkright Today, it feels like everybody has a brand. From major corporations to celebrities and young entrepreneurs, the digital landscape and social media have democratized brand … Continue reading 6 mistakes to avoid when building your brand
Learn a smarter, template-driven approach to producing on-brand, personalized emails that work across devices and email clients. Brian McKenna on April 25, 2024 Marketers short on time and/or resources have developed shortcuts to produce emails and the most common of those can seriously hurt performance. Fortunately, there’s an alternative that can help you with this. … Continue reading How to produce brand-approved email designs on time and on budget
April 19, 2024 Harlequin gets a BookTok-inspired rebrand Social media is giving romance novels a surge in popularity—and changing their design in the process. BY Zachary Petit If I asked you to envision the cover of a romance novel, your mind would probably conjure up Fabio in various states of undress, a burning sunset, some over-the-top … Continue reading Harlequin gets a BookTok-inspired rebrand
April 01, 2024 How to reinvigorate your brand content At South by Southwest 2024, three marketing pros shared their thoughts on rising above the noise BY FastCo Works Crafting and nurturing a standout brand takes serious care, especially these days when consumer attention is so hard to pin down. Marketers and creatives find themselves juggling greater … Continue reading How to reinvigorate your brand content
