Considering advertising on Bing but not sure where to start? Columnist John Lincoln provides a handy guide for PPC newbies looking to get started with Bing Ads. John Lincoln on June 7, 2017 You’re in business to reach as many people in your target market as you can, right? That means you should explore … Continue reading Beginners’ guide to Bing Ads management
Jordan Gardiner — February 9, 2017 — February 9, 2017 Bing Places For Business is Bing’s solution for local search, just like Google My Business. It is essential to have your business listed on search engines in order for potential customers to easily find your business. It also gives them a sense of credibility when … Continue reading Set Up Bing Places for Business
Columnist Christi Olson of Bing discusses some of the ways Bing Ads changed over the course of last year and looks at trends to see what’s ahead for 2017. Christi Olson on January 5, 2017 2016 marked another year of staggering growth in search as it continues to infuse our lives with more answers, … Continue reading 2016 in review: Insights for search marketers from Bing Ads
Columnist Anna Shirley discusses some of the most useful reports in Bing Ads and how they can be used to further refine and optimize your ad campaigns. Anna Shirley on December 15, 2016 With the exciting news that Bing has reached 20 percent market share in the UK and is currently sitting at 21.6 … Continue reading The next Bing thing: Get your Bing campaigns in top shape for 2017
by Patrick Hayden, Op-Ed Contributor, November 9, 2016 For obvious reasons, Google is the first name in search. It has the largest audience, the widest portfolio of ad formats and tools, and a name synonymous with searching (“Google it”). Increasingly, however, it’s not the only game in town. Advertisers with big goals and small budgets, in … Continue reading Put A Little Bing In Your Buy
Shared Budgets Now Available in Bing Ads October 27, 2016 , Juan Carlos Ousset Are you looking for a way to automatically distribute a single daily budget across all campaigns or a subgroup of campaigns within your Bing Ads account? Want to stop having to manually update individual campaign budgets in an effort to … Continue reading Bing Ads Lets Campaign Groups Share Budgets
by Danny GoodwinOctober 24, 2016 A major redesign of the Bing Ads user interface is changing the way advertisers create new campaigns on the platform. Here’s are seven things that are changing, according to today’s announcement from Bing Ads. 1. Campaign Goals When creating a campaign, Bing Ads will first ask you to pick a … Continue reading 7 Bing Ads Changes That PPC Marketers Need to Know
by Laurie Sullivan, Staff Writer @lauriesullivan, October 21, 2016 I’m a music junkie and lyricist. I probably attend a dozen concerts annually, but try to hold out for the small venues and the best seats. Ask me the top three things I would bring to a deserted island and music would be on the list. … Continue reading Bing Search Online Radio Carousel Presents Opportunities For Advertisers
