Category Archives: B2B Sales

Why B2B buyers now hate traditional B2B selling

Most salespeople say their organizations aren’t ready for online selling. Constantine von Hoffman on August 24, 2022 Nearly all (86%) B2B buyers want to be sold to virtually, according to a new survey. However, most salespeople say their sales organizations aren’t yet able to handle this. Buyers like the on-line experience because they hate traditional … Continue reading Why B2B buyers now hate traditional B2B selling →

How to align B2B sales and marketing teams

B2B Sales

Marketing and sales teams that aren’t in sync could mean wasted time and opportunities. Corey Patterson on February 18, 2022 “Misalignment between marketing and sales teams is a trillion-dollar problem for B2B revenue teams,” said Julianne Thompson, director of sales development at revenue acceleration platform Drift, in a recent webinar. “There are a few key … Continue reading How to align B2B sales and marketing teams →

B2B Sales Impact of Coronavirus [Infographic]

B2B Sales

Carrie Morgan — April 24, 2020 The Coronavirus is affecting businesses across the world, of all sizes, and in all industries. But just how is it affecting those industries – and are all B2B brands experiencing the same impact? We reached out to our network of B2B sales reps, managers, business owners and business development … Continue reading B2B Sales Impact of Coronavirus [Infographic] →