Category Archives: Amazon

Amazon… You’re Doing it Right

Amrit KirpalaniSeptember 17, 2015 Amazon has mastered the art of marketing personalization. Their entire philosophy of saving customers time and money has gone into developing the most streamlined, hyper-personalized shopping experience for the modern buyer. Their comprehensive customer database allows Amazon to identify and act upon trends and preferences within their audience, sending each person … Continue reading Amazon… You’re Doing it Right

2014 Top 10 “Best Perceived” Brands: Amazon & YouTube Take The Lead

Ranking brands based on consumer perception, Amazon won the No. 1 spot, while Apple and Google failed to break the top five. Amy Gesenhues on January 16, 2015 According to the online market research firm YouGov’s BrandIndex annual brand rankings report, Amazon won the No. 1 spot for “best perceived brand” in the U.S. last … Continue reading 2014 Top 10 “Best Perceived” Brands: Amazon & YouTube Take The Lead