Category Archives: Amazon

Amazon sellers battle the giant’s algorithm-based policy- and decision-making

At AMZ Innovate, Amazon sellers expressed their frustration with the tech giant, and also their granular obsession with it. Kim Davis on November 12, 2021 “Their algorithms are garbage,” said Lesley Hensell Demand, partner in Riverbend Consulting, a firm that helps Amazon sellers overcome a host of challenges, including account de-activation and loss of ASINs … Continue reading Amazon sellers battle the giant’s algorithm-based policy- and decision-making →

Keep the Momentum After Prime Day 2021

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Jeremy Brown June 22, 2021 Welcome to part three of our Amazon Prime Day 2021 three-part series. In part one, Are you ready for Prime Day 2021?, we took a look at last year’s performance, noted key deadlines for retailers, and highlighted some top-level levers to get the most out of Prime Day, before, during … Continue reading Keep the Momentum After Prime Day 2021 →

Amazon Steps Up Actions To Tackle Sale Of Counterfeit Goods On Its Platform In U.S., Europe

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Amazon Steps Up Actions To Tackle Sale Of Counterfeit Goods On Its Platform In U.S., Europe by Laurie Sullivan @lauriesullivan, November 25, 2020 As Amazon continues to crack down on the sale of counterfeit goods on its platform, the company this week launched two initiatives to crack down on trademark issues and counterfeiting across its … Continue reading Amazon Steps Up Actions To Tackle Sale Of Counterfeit Goods On Its Platform In U.S., Europe →

How to Sell on Global Marketplaces with Amazon FBA

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Michael Begg — October 23, 2019 Amazon is known for catapulting small and medium-sized businesses into commercial success. However, the path to seller stardom poses many challenges, and doesn’t come without hard work—and extensive trial and error. When a business achieves a solid position on Amazon, and gains a positive traction with shoppers locally, it … Continue reading How to Sell on Global Marketplaces with Amazon FBA →

Amazon Prime Day, Loyalty And Rate Of Returns

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Amazon Prime Day Drives Loyalty, Yet Return Rate Remains A Challenge by Laurie Sullivan @lauriesullivan, July 12, 2019 It’s difficult to understand why Prime Day remains so successful, until you think of it as benefit to a loyalty program specifically designed to connect brands with consumers by searching on keywords across the Amazon marketplace. Search … Continue reading Amazon Prime Day, Loyalty And Rate Of Returns →

Here’s how retailers can create powerful human connections for shoppers amid the fanfare of Amazon Prime Day

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Retailers today must strike a balance with a blend of value-added mobile or tech experiences with personal connection and exceptional customer service in-store. Garrett Albanese on July 9, 2019 Amazon certainly gets a ton of mindshare these days as the end-all, be-all retail solution for shoppers. Granted, it dominates the utilitarian e-commerce game and it’s … Continue reading Here’s how retailers can create powerful human connections for shoppers amid the fanfare of Amazon Prime Day →

Prime Day content drives email engagement for Amazon’s competition

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Strong subject lines and high-quality content will help your brand stand out in crowded inboxes on Amazon’s Prime Day. Jennifer Cannon on July 8, 2019 Amazon’s annual Prime Day is almost upon us, and last year’s event generated more than $4 billion in sales, according to Internet Retailer. How can your brand capitalize on the … Continue reading Prime Day content drives email engagement for Amazon’s competition →

From Duopoly To Trilogy — Why Is Amazon Not Taken More Seriously?

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From Duopoly To Trilogy — Why Is Amazon Not Taken More Seriously? by Sean Hargrave , Staff Writer, April 26, 2019 There seem to be a lot of headlines saying that although Amazon is coming, the duopoly have nothing much to worry about. I’m not so sure. For me, there is plenty for it to … Continue reading From Duopoly To Trilogy — Why Is Amazon Not Taken More Seriously? →

12 Ways Amazon Optimizes Product Pages to Drive Billions

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Paul Schmidt — April 11, 2019 — April 11, 2019 It’s a culture of testing, iterating, and analyzing that helps Amazon swallow up more and more industries. However, there are still thousands of specialized retail and e-commerce businesses that employ a healthy workforce and will succeed for the foreseeable future. Given Amazon’s multi-faceted organization, it … Continue reading 12 Ways Amazon Optimizes Product Pages to Drive Billions →

How strong is your Amazon ‘health?’

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Measuring five core components go a long way in achieving success on Amazon. Here’s how. Rami Odeh on February 15, 2019 To secure a mortgage, prospective homeowners need to prove their creditworthiness and financial health with a strong FICO score. A FICO score is the three-digit number based on one’s credit reports that help creditors … Continue reading How strong is your Amazon ‘health?’ →