Marketers are learning that without strategy, generative AI can make them less creative — not more productive. Kath Pay on October 8, 2025 Generative AI is having a moment, but it’s not one its most enthusiastic promoters want to talk about. AI platforms have entered the “Trough of Disillusion,” Gartner’s term for the inevitable … Continue reading AI can scale your brilliance — or your mediocrity. Here’s how to stay smart.
September 23, 2025 AI tools aren’t making much of a difference for companies These days, investors, founders, analysts, and tech loyalists can’t stop talking up how artificial intelligence will radically remake the future of work. But a new study suggests that while AI might have some amazing future uses, at the moment, it’s not doing … Continue reading AI tools aren’t making much of a difference for companies
Zapier’s MCP server connects LLMs to thousands of apps, making marketing automation smarter and more efficient. Constance Chen on August 27, 2025 Model Context Protocol (MCP) servers are valuable new additions to marketers’ AI toolkit. MCP is a framework that lets LLMs connect to external data sources and tools, giving them agentic abilities to … Continue reading Top ways to use Zapier MCP server and LLMs to boost marketing performance
AI-driven buyers aren’t browsing your gated content — they’re already making decisions. Chris Penn discusses how this shift is leaving sales teams in the dark. Constantine von Hoffman on July 28, 2025 Amid the hype and dire warnings about AI creating a “Frankenstein’s monster,” one of the most tangible shifts marketers face today is … Continue reading AI tools are rewriting the B2B buying process in real time
Perplexity’s AI Browser Will Have All The Data by Laurie Sullivan , Staff Writer @lauriesullivan, July 10, 2025 Perplexity subscribers on Wednesday gained first access to the company’s AI-based browser, Comet, which challenges Google Chrome and Microsoft Edge. Comet — which will change search and browsing and in the future, advertising — features Perplexity’s AI search … Continue reading Perplexity’s AI Browser Will Have All The Data
July 08, 2025 Moonvalley releases its ‘power tool’ for AI filmmaking On Tuesday, AI lab Moonvalley announced the public release of Marey, a video model designed as a production-grade tool for professional filmmakers. Marey—pronounced “Mary” and named after early film pioneer Étienne-Jules Marey—was trained exclusively on explicitly licensed material. Cofounder and CEO Naeem Talukdar says … Continue reading Moonvalley releases its ‘power tool’ for AI filmmaking
Sitewide clicks are down, but clicks to homepages are up 10.7%. Your homepages may become even more valuable in AI search experiences. Danny Goodwin on May 23, 2025 Google’s AI Overviews and large language models (LLMs) have severely eroded clicks, click-through rates, and organic traffic to websites. But a new Siege Media report may have found a silver … Continue reading LLMs, AI Overviews may be quietly driving homepage traffic
AI promises a shortcut, but creative teams are taking the scenic route AI is entering creative workflows, but the shift is cautious. Most teams are still exploring its role, not transforming their processes yet. May 20, 2025 Creative professionals are intrigued by AI, but most are still figuring out where it fits. While the … Continue reading AI promises a shortcut, but creative teams are taking the scenic route
Forget persuasion. AI is changing the rules of B2B GTM, putting buyers in the driver’s seat. Find out how to adapt — or risk irrelevance. Mark Stouse on March 18, 2025 By 2028, traditional B2B marketing and sales tactics — from demand generation to outbound prospecting — will be nearly unrecognizable or extinct. Buyers … Continue reading The hard truth about what AI will do to GTM
Uncover the subtle ways AI tools guide decisions and the importance of transparency in a world where our intentions are commodified. Jay Mandel on January 21, 2025 \ I use AI tools like ChatGPT, Gemini and Copilot to explore career plans, obligations, ambitions and even moments of self-doubt. It’s not just about finding … Continue reading Are AI tools shaping your intentions more than you realize?
