Category Archives: AI Revolution

Proposed AI Bills To Affect Every Advertiser

Proposed AI Bills To Affect Every Advertiser by Laurie Sullivan , Staff Writer @lauriesullivan, January 3, 2024 California needs more money to support several laws that took effect on January 1, 2024, such as becoming the first state to offer free health insurance for all undocumented immigrants coming into the U.S. based on President Biden’s policies, … Continue reading Proposed AI Bills To Affect Every Advertiser →

3 steps to determine if AI is the answer to your problem

AI Revolution

Despite what you may have heard, artificial intelligence can’t fix everything. Here’s how to tell if it is or isn’t what you need. Justin Sharaf on December 28, 2023 Does this tune sound familiar? “Experienced McCMO got a new job, AI-AI-O. And in that job, is a CEO, AI-AI-O. With an AI-here and an AI-there, … Continue reading 3 steps to determine if AI is the answer to your problem →

How AI’s ‘describe and done’ can revolutionize your work

AI Revolution

See how marketing technology integrations are evolving from no-code to prompt-driven AI experiences. Milton Hwang on December 28, 2023 In their “Martech for 2024” report, Scott Brinker and Frans Riemersma compared AI’s adoption to a compressed version of Gartner’s Hype Cycle. Certainly, the pace of change in martech now is unprecedented. We see this in … Continue reading How AI’s ‘describe and done’ can revolutionize your work →

Should AI attempt absolutely everything?

AI Revolution

Just because it can be fun seeing what AI will do with a prompt, it’s not necessarily helping with your marketing. Stop and think. Steve Petersen on August 28, 2023 Artificial Intelligence is a wondrous thing. While it’s been around for a long while, it recently has really started to enter our lives in obvious … Continue reading Should AI attempt absolutely everything? →

Media Groups Sign Open Letter On AI Use

AI Revolution

Media Groups Sign Open Letter On AI Use by Ray Schultz , August 10, 2023 A group of 10 organizations, including The Associated Press and Gannett, is calling for a legal framework to protect journalism from unregulated AI use. In an open letter titled, “Preserving public trust in media through unified AI regulation and practices,” … Continue reading Media Groups Sign Open Letter On AI Use →

Adjusting The Backward Thinking Around AI

AI Revolution

Adjusting The Backward Thinking Around AI by Laurie Sullivan , Staff Writer @lauriesullivan, July 27, 2023 Marketers have a missed opportunity around what John Connors, founder and president of Boathouse, calls performance artificial intelligence (AI). It’s a focus that brands and agencies are missing out on. Generative AI gets all the attention, the shiny object, but “it’s just … Continue reading Adjusting The Backward Thinking Around AI →

AI Hallucinations: Lucidworks Validates Truth In Responses

AI Revolution

AI Hallucinations: Lucidworks Validates Truth In Responses by Laurie Sullivan , Staff Writer @lauriesullivan, July 13, 2023 Lucidworks’ search and artificial intelligence (AI) platforms got upgrades, providing what the company calls “necessary guardrails” to validate generative artificial intelligence (GAI) responses. The company Thursday said its technology now can integrate with any large language model and validate … Continue reading AI Hallucinations: Lucidworks Validates Truth In Responses →

Dropbox Adds AI-Powered Universal Search

AI Revolution

Dropbox Adds AI-Powered Universal Search by Laurie Sullivan @lauriesullivan, June 22, 2023 Dropbox has launched tools for its cloud-storage product that integrate artificial intelligence (AI) to make searching across the platform and web a little easier, the company said. The tool, Dash, works as a browser extension and desktop app. The company describes the tool … Continue reading Dropbox Adds AI-Powered Universal Search →

Pega: AI will power the autonomous enterprise

AI Revolution

In addition to the latest product announcements, Pega this week outlined a vision for an AI-powered self-optimizing enterprise. Kim Davis on June 15, 2023 “It’s clear to us that we are in a revolutionary moment,” said Pega founder and CEO Alan Trefler at the PegaWorld conference in Las Vegas this week. “The emergence of AI … Continue reading Pega: AI will power the autonomous enterprise →

Contextual AI Technology ‘Liz’ Integrates With GAI To Analyze Content

AI Revolution

Contextual AI Technology ‘Liz’ Integrates With GAI To Analyze Content by Laurie Sullivan @lauriesullivan, June 5, 2023 Global contextual advertising company Seedtag has launched a contextual artificial intelligence (AI) capability integrated with generative AI to give brands and agencies the capacity to build tailored creative assets based on the context of the surrounding page’s content. … Continue reading Contextual AI Technology ‘Liz’ Integrates With GAI To Analyze Content →