Advertisers spent $40.2 million through September 2023, nearly four times more than 2022 investments in the same period. Chris Wood on November 3, 2023 Advertisers are backing the AI boom with AI-related spending. So far in 2023, they’ve spent nearly four times as much on AI product advertisements as they did last year through the … Continue reading AI ad spending has skyrocketed this year
Persistent and Personalized: Adore Me Sees AI Opening New Relationships With Customers by Steve Smith , Staff Writer @popeyesm, July 28, 2023 At our Spring edition of the Brand Insider Summit: D2C, Adore Me’s Ranjan Roy proved an excellent guide to the promise of generative AI for e-commerce processes. Everyone is testing and learning how to … Continue reading Persistent and Personalized: Adore Me Sees AI Opening New Relationships With Customers
Post From The Future: AI Comes To Cannes by Maarten Albarda , June 23, 2023 It was a beautiful sunny solstice, June 21, 2035. Cannes was in full swing, both virtually and in reality. Nike’s AI media department won the Best Media Strategy and Execution category. Its actual Media Performance and Delivery Vice President of … Continue reading Post From The Future: AI Comes To Cannes
The founder and CEO of CabinetM talks about her international career in marketing and the challenge of AI. Kim Davis on June 21, 2023 In this series, we dig deeper into the stories of our expert contributors. This interview has been edited for clarity and length. As founder and CEO of marketing technology management platform … Continue reading Anita Brearton: Spotlight on the expert
By Kim Rittberg June 18, 2023 I’m not a futurist or technologist but my early forays into ChatGPT have shown me it’s useful for ideation in content creation and I’ve begun to incorporate it into my video courses. I’ve even used it for some tedious tasks (but with a heavy hand in the editing). … Continue reading This is how to stay relevant at work in the age of AI
Andrew Tarantola @terrortola For a product that its own creators, in a marketing pique, once declared “too dangerous” to release to the general public, OpenAI’s ChatGPT is seemingly everywhere these days. The versatile automated text generation (ATG) system, which is capable of outputting copy that is nearly indistinguishable from a human writer’s work, is … Continue reading The UK will spend £100 million to develop its own ‘sovereign’ AI
Elon Musk has created his own artificial intelligence company Mariella Moon @mariella_moon Elon Musk, who’s been vocally critical about artificial intelligence lately, seems to be planning something AI related. According to The Wall Street Journal and The Financial Times, Musk has founded a new artificial intelligence company called X.AI Corp. Based on a state … Continue reading Elon Musk has created his own artificial intelligence company
AI Makes Search Relevance Critical by Laurie Sullivan , Staff Writer @lauriesullivan, March 22, 2023 Delivering on search relevance will become more crucial — and more difficult — in the future, making artificial intelligence (AI) and machine learning (ML) more important, according to a survey conducted by Lucuidworks. In fact, 52% of respondents to a study … Continue reading AI Makes Search Relevance Critical
By Sam Becker March 08, 2023 We’ve heard about how artificial intelligence would change the world for years. But recently, we’re starting to see AI actually implemented into our everyday lives—be it to unlock our smartphones with face recognition or generate new visual or written content using tools like OpenAI’s ChatGPT. While … Continue reading Did AI write that press release? Stagwell’s Taylor is here to punch up your PR pitches
AI May Not Be Sentient, But It Doesn’t Matter by Kaila Colbin , February 24, 2023 In the past few weeks, I’ve read approximately eleventy hundred essays and articles on ChatGPT, Bing, Large Language Models, and other AI-related topics. Like most people, my mind has been blown a fair few times — Kevin Roose’s … Continue reading AI May Not Be Sentient, But It Doesn’t Matter
