Aleh Barysevich — January 9, 2020 Picking tools for a digital marketing agency can be tricky: you need something efficient that will suit multiple clients with different needs and at the same time won’t deplete your marketing budget completely. Besides, some clients might have their own preferences when it comes to the tool stack: it’s … Continue reading 7 of the Best Social Media Tools for Agencies
Category Archives: Agency Business
When is it Time to Hire an Influencer Marketing Agency?
Dan Fries — December 19, 2019 Influencer marketing agencies can be a real asset to your business, delivering rapid customer engagement and expansion of your audience base. However, many companies are hesitant to enter into the world of influencer marketing, either by hiring an agency or by pursuing this strategy in-house. In some ways, this … Continue reading When is it Time to Hire an Influencer Marketing Agency?
Vision 2030: What Will the Agency of the Future Look Like?
Esther Cohen — December 4, 2019 How will marketing change in the coming decade? What will the agency of the future look like in 2030? Find some answers in this thought piece. 2020. It just rolls off the tongue. Two decades into the new millennia. Three decades into the digital revolution. So much has changed … Continue reading Vision 2030: What Will the Agency of the Future Look Like?
Toward A Better Agency Review Process
Toward A Better Agency Review Process by Maarten Albarda , Featured Contributor, November 29, 2019 The following was previously published in an earlier edition of Media Insider. It has been relatively quiet on the Association of National Advertisers (ANA) and American Association of Advertising Agencies (4A’s) front. The animosity between the two parties regarding transparency … Continue reading Toward A Better Agency Review Process
Why Most Agencies Should Avoid Startup Clients
Karl Sakas — November 25, 2019 Follow @KarlSakas Avoid startup clients at your agency… unless you love handling inevitable problems. Should your agency avoid startup clients? Probably. Many agency owners like working with startups, because startups are usually fun, magnetic, and interesting—and your agency’s work can make a huge impact. Unfortunately, startups are structurally problematic, … Continue reading Why Most Agencies Should Avoid Startup Clients
How to Best Onboard a New Agency
Rachel Sullivan — October 30, 2019 Follow @rachelesullivan Finding and hiring the right agency is often a difficult decision. How do you know they’ll deliver what you and your marketing team need? Will they be enjoyable to work with? Just how many proposals and pitch sessions do you need to make your selection? Once you’ve … Continue reading How to Best Onboard a New Agency
The 8 Biggest Mistakes Agencies Make (and How to Correct Them)
Hannah Cohen — October 21, 2019 Every agency makes some mistakes. By spotting these mistakes early, you can avoid them easily. This article looks at some of the biggest agency mistakes and how to fix them. Running an agency is tough work. Between managing projects, hiring talent, and winning new clients, it’s natural to make … Continue reading The 8 Biggest Mistakes Agencies Make (and How to Correct Them)
10 Magical Ways You Can Help Your Agency Finish Your Website Faster
Audrey DiMartinis — October 15, 2019 Once upon a time from a place called Disney World, wait…. no— south of that, on the coast of Florida— lived a fairytale princess who slayed projects every day and every night, we will call her… Princess Project Manager. This role may seem simple to most, however there are … Continue reading 10 Magical Ways You Can Help Your Agency Finish Your Website Faster
Improve Your Quality of Life as an Agency Owner: What’s Your Stage on the Day-to-Day Involvement Meter?
Karl Sakas — October 12, 2019 Follow @KarlSakas Consider your current day-to-day stage: Mandatory, Necessary, Needed, and Optional? Wondering about your evolution as an agency owner? The biggest indicator is what you do on a day-to-day basis. When you started, you were doing everything. As you’ve grown, you’ve built a team, and perhaps eventually sub-teams. … Continue reading Improve Your Quality of Life as an Agency Owner: What’s Your Stage on the Day-to-Day Involvement Meter?
How to Plan a Successful All-Hands Meeting at Your Agency
Karl Sakas — September 20, 2019 Follow @KarlSakas — September 20, 2019 When you get better at organizing your All-Hands planning, you tend to get better results! Holding a successful All-Hands meeting can drive your agency forward… while making your life easier as an agency owner. But if you organize and execute the meeting poorly, … Continue reading How to Plan a Successful All-Hands Meeting at Your Agency
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