Carissa PayneMarch 17, 2015 How to Develop an Effective Affiliate Marketing Strategy A few months ago we published a post that focused on the ins and outs of how affiliate marketing works. A compelling point made in the post was that, if managed properly, affiliate marketing can bring in up to 10-20% of online revenue … Continue reading Affiliate Marketing 101: Part II
Robert GlazerMarch 3, 2015 A shopper may research several sources and see a number of ads before purchasing online, and retailers struggle to attribute sales accurately to marketing channels. Doing it badly can reward the wrong programs or affiliates. But there are ways to do it well. When a soccer team scores a goal, which … Continue reading How Inaccurate Attribution Can Hurt Your Affiliate Program
Tyla CobbMarch 1, 2015 These days lots of retailers who are very successful in their native countries are looking to take their business abroad. For many e-commerce companies, affiliate programs are a major revenue driver and merchants anticipate they will be a key component of global expansion. Though technology has made it easier than ever … Continue reading Five Things To Consider Before Taking Your Affiliate Program Global
