Category Archives: Advertisement

Advertisers Look To Emotional ‘Moments’ To Drive Engagement, Content Experiences

by Laurie Sullivan@lauriesullivan, September 8, 2016 Advertisers are increasingly moving toward focusing on consumer behavior described in moments that create an emotional response and away from targeting by characteristics, according to research released Thursday. AOL has conducted global research to examine what emotions motivate consumers to engage with content. The research focuses on the “why” — the reasons consumers … Continue reading Advertisers Look To Emotional ‘Moments’ To Drive Engagement, Content Experiences →

I Do Not Recognize Paid-Search Ads

September 6, 2016 eMarketer estimates that search ad spending will account for almost half of all digital ad spending in 2016. This proportion is expected to decline, but even by 2020 it will still make up the greatest share. July 2016 data from search marketing specialist Varn, however, indicated that paid search ad effectiveness was … Continue reading I Do Not Recognize Paid-Search Ads →

How to manage ad partners in regulated industries: Pharma (part 5 of 5)

In the last of her five-part series, contributor Lori Weiman takes a deep dive into FDA guidelines and explains how pharmaceutical advertisers and their partners can avoid costly violations. Lori Weiman on September 1, 2016 Welcome to the final article of my series on how to work more effectively with ad partners in highly regulated … Continue reading How to manage ad partners in regulated industries: Pharma (part 5 of 5) →

Google AdWords or Facebook Ads – What Should Your Business Use?

by Laura Donovan Follow @thewordproAugust 29, 2016 Google AdWords used to be the internet standard for advertising. Hiring a firm to optimize your website so you would rank closer to, if not at, number 1 in search results. Adding in AdWords gave you an additional edge. However, Facebook has been upping the ante with their … Continue reading Google AdWords or Facebook Ads – What Should Your Business Use? →

Forget What You Think You Know: Text Sells

by Olga Bedrina Follow @zmirnofaAugust 19, 2016 Over the last few years, we’ve all heard the advice to avoid too much text in banner ads. “You need images,” the experts say. “Customers are drawn to images.” There is certainly evidence that today’s consumers are drawn to images; the success of services like Instagram and Pinterest … Continue reading Forget What You Think You Know: Text Sells →

How to manage ad partners in regulated industries: Education (Part 4 of 5)

Columnist Lori Weiman takes a look at several recent lawsuits against educational advertisers and offers tips on how you and your affiliates can operate safely in this highly scrutinized industry. Lori Weiman on August 18, 2016 Welcome to Part 4 of my five-part series on how to work more effectively with ad partners in … Continue reading How to manage ad partners in regulated industries: Education (Part 4 of 5) →

2 Major Ad Changes That Will Change the Way You Advertise

by Jacob Maslow Follow @jakemaslowAugust 9, 2016 Digital ad spending is soaring, with estimates of spending in the retail industry hitting $ 19.98 billion by 2019. And that’s just the retail sector. The telecom and computing industry is expected to spend over $ 11 billion this year on digital ads, too. Major companies stay on … Continue reading 2 Major Ad Changes That Will Change the Way You Advertise →

How to manage ad partners in regulated industries: Retail (Part 3 of 5)

Retail marketers must tread carefully to avoid running afoul of the Federal Trade Commission. Columnist Lori Weiman lays out the relevant considerations so marketers may move forward with confidence. Lori Weiman on August 4, 2016 Welcome to Part 3 of my five-part series on managing your online advertising partners in highly regulated industries. I created … Continue reading How to manage ad partners in regulated industries: Retail (Part 3 of 5) →

How to Create Expanded Text Ads

by Erin SaginAugust 14, 2016 Just last week, the crew at Google made advertisers’ wishes come true when they released support for Expanded Text Ads in the AdWords interface. This giant new ad format gives advertisers an additional 45 characters to work with, making it easier to build a compelling case for searchers to click … Continue reading How to Create Expanded Text Ads →

The Branded Content Studio Experiment Is Over

by Ben Young, Op-Ed Contributor, August 11, 2016 The tide is going out on the majority of so-called “native studios,” the feeding frenzy for publishers to rapidly build in-house offerings to leverage the native advertising trend. The reason? Many are still using native content as a lure to sell more display. But as many marketers … Continue reading The Branded Content Studio Experiment Is Over →