Category Archives: Advertisement

6 Advertising Challenges To Resolve — And 1 Cause To Address

6 Advertising Challenges To Resolve — And 1 Cause To Address by Maarten Albarda , Featured Contributor, February 8, 2019 The World Federation of Advertisers has issued a call to action to the industry we all represent. It’s asking for ideas on six topics, which will be evaluated prior to the Global Marketer Week event … Continue reading 6 Advertising Challenges To Resolve — And 1 Cause To Address →

Converting Ad Sets to Income – Part 2

Olga Loginova — December 31, 2018 Follow @aitarget_com — December 31, 2018 The second half of Aitarget’s how-to guide for fintech companies to improve their online creatives and outperform the competition In part one, we shared how advertisers have such little time to capture social media users’ attention (average users spend only 2.5 seconds interacting … Continue reading Converting Ad Sets to Income – Part 2 →

Converting Ad-sets to Income – Part 1

Olga Loginova — December 17, 2018 Follow @aitarget_com — December 17, 2018 Aitarget’s how-to guide for fintech companies to improve their online marketing, address weaknesses, and outperform the competition One Mississippi, two Mississippi, three Mississippi. Three seconds. According to Facebook’s own data, that’s more time than the average social media user spends interacting with a … Continue reading Converting Ad-sets to Income – Part 1 →

Everything Publishers Need to Know About Creating a Successful Ad Stack

Matt Shealy — December 4, 2018 — June 4, 2023 As an online publisher, you want your content to do more than just drive traffic – you have bills to pay. That content needs to be monetized, and online advertising is one way to do this. Setting up your own “ad stack” is a great way … Continue reading Everything Publishers Need to Know About Creating a Successful Ad Stack →

There is no reason to manage bids manually

When it comes to bid management, let the machines do the heavy lifting, advises contributor Frederick Vallaeys. Here’s why it’s best to automate the tedious work humans used to do to calculate CPC. Frederick Vallaeys on August 30, 2018 Bid management is not traditionally thought to be part of a marketing job so why … Continue reading There is no reason to manage bids manually →

Why Businesses Should Use Online Advertising

Kristen Herhold — August 17, 2018 Follow @kristenherhold — August 17, 2018 More than 300 million people in the U.S. use the internet. This number is continuously growing, and consumers are increasingly reliant on the internet. As more and more consumers use the internet, it’s becoming essential for businesses to also be online. The Manifest … Continue reading Why Businesses Should Use Online Advertising →

5 Design Principles to Master for Better Display Ads

Brad Smith — August 3, 2018 Follow @bsmarketer — August 3, 2018 With 11% of Internet users now blocking display ads, and many others just tuning them out, you have to work extra hard to make sure people click when they do see them. And great display ads are all about the visuals. Don’t underestimate … Continue reading 5 Design Principles to Master for Better Display Ads →

Increase Ad Success With a PPC Task Checklist

Nicole Blanckenberg — July 5, 2018 Follow @https://twitter.com/NicoleBlancken — July 5, 2018 The key to AdWords PPC campaign success is in their management. The key to managing your PPC campaigns is being super organized. The key to being organized is ensuring you are constantly checking and tweaking your ads for maximum success. Why? Because without … Continue reading Increase Ad Success With a PPC Task Checklist →

Paid Search: Meghan Markle And The Royal Wedding

Paid Search: Meghan Markle And The Royal Wedding by Laurie Sullivan , Staff Writer @lauriesullivan, (May 25, 2018) Adthena analyzed thousands of paid-search ads and organic searches in the week leading up to the royal wedding. Some searches centered on who made Meghan Markle’s dress, while of others focused on related merchandise. Two designers — Erdem … Continue reading Paid Search: Meghan Markle And The Royal Wedding →

4 Tips for Creating Catchy Banner Ads to Boost Your Sales

Melissa Burns — March 27, 2018 Follow @Melissa_Burns— March 27, 2018 Banners are the bread and butter of any affiliate network, as it is their quality and catchiness that define whether the link behind them is going to receive traffic and, potentially, new customers. Therefore, the craft of creating and placing them is one of … Continue reading 4 Tips for Creating Catchy Banner Ads to Boost Your Sales →