Paid-Search Advertising Still Outranks Social In Performance by Laurie Sullivan , Staff Writer @lauriesullivan, August 23, 2017 Although they struggle to keep up with new tech, marketers repeatedly test campaigns to find the media returning the highest profit on investments. When it comes to pay-per-click advertising, paid-search text ads remain the best performer for marketers.That’s … Continue reading Paid-Search Advertising Still Outranks Social In Performance
Category Archives: Advertisement Industry
Online Ad Creation
Jason Davis — August 17, 2017 Follow @weareelement502 — August 17, 2017 We’ve all seen them, those ads that are small and sometimes inconspicuous. I’m talking about the ads that show up on mobile websites in banners or small sidebars. They may be trying to tell you something, but sometimes can be confusing. Often, this … Continue reading Online Ad Creation
5 Tips to Spice Up Your Facebook Ads Strategy
Tara Turner — August 16, 2017 — August 16, 2017 cuncon / Pixabay You probably already know that Facebook advertising is a great way to target your ideal consumer on one of the largest social media platforms in the world. If you’re currently running Facebook advertising, what are some things you can do to improve … Continue reading 5 Tips to Spice Up Your Facebook Ads Strategy
Is AdRoll Retargeting More Effective on Facebook or the Web?
Chloe Jung — July 31, 2017 — July 31, 2017 ROverhate / Pixabay I have a big fat crush on AdRoll retargeting and everyone on my team knows it. But I’ll own up to it. AdRoll is a killer advertising platform. Once you know the fundamentals, it’s quick and easy to use. And once you … Continue reading Is AdRoll Retargeting More Effective on Facebook or the Web?
Eight insider tips for exceptional price extensions
Price extensions show off your products alongside your ads in a carousel. Columnist and Googler Matt Lawson runs down how to make your price extensions stand out on the results page. Matt Lawson on July 20, 2017 Extensions are important — super important, in fact. I’ve written about them before, and I’m sure I’ll … Continue reading Eight insider tips for exceptional price extensions
Paid Search Advertising Still Outranks Social In Performance
Paid Search Advertising Still Outranks Social In Performance by Laurie Sullivan , Staff Writer @lauriesullivan, July 14, 2017 Despite struggling to keep up with new tech, marketers repeatedly test campaigns to find the media returning the highest profit on investments. When it comes to pay-per-click advertising, paid search text ads remain the best performer for … Continue reading Paid Search Advertising Still Outranks Social In Performance
Attack of the clones: Here’s a script to fight duplicated ads
Duplicate ads can make it difficult to properly manage your AdWords campaigns, but finding duplicate ads in a large account can be nearly impossible. Luckily, thanks to columnist Daniel Gilbert, there’s a script for that. Daniel Gilbert on July 12, 2017 You know those nightmares where your reflection comes out of the mirror and … Continue reading Attack of the clones: Here’s a script to fight duplicated ads
Facebook Ads vs Google Adwords: 7 Key Criteria to Decide
Rob Petersen — June 27, 2017 — June 27, 2017 Consider these facts: Digital ad revenue in the U.S. grew by more than 20% last year to a record $ 72.5 billion. (IAB) Google and Facebook accounted for almost 100% of all the growth in U.S. digital ad revenue last year. (IAB) Google and Facebook … Continue reading Facebook Ads vs Google Adwords: 7 Key Criteria to Decide
The Good, the Bad, and the Ugly: Recent History’s Most Controversial Ads
Gordon Donnelly — June 24, 2017 — June 24, 2017 We’ve made the case for controversial marketing in the past. Campaigns that rise above monotony, trigger a strong emotional response, and drive widespread engagement can experience unprecedented returns on investment. The name of the game—in advertising, as in most aspects of life—is balance. When does … Continue reading The Good, the Bad, and the Ugly: Recent History’s Most Controversial Ads
Improve Quality Scores for Your AdWords Search Network Campaign
John Hodge — June 19, 2017 Follow @johnahodge— June 19, 2017 Having an AdWords campaign not panning out as intended is a common experience. Not to downplay this situation, it sucks… but it happens. What do you do when you’re not getting the conversions you want? Well, I’ve been a part of several reconstructive PPC … Continue reading Improve Quality Scores for Your AdWords Search Network Campaign
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