Want to target and engage high-value accounts with personalized experiences? You need ABM and you need to follow these ABM experts. Constantine von Hoffman on August 9, 2023 Account-based marketing (ABM) is a powerful strategy helping B2B marketers target and engage with high-value accounts, deliver personalized experiences and drive revenue growth. But how do you … Continue reading MarTech’s ABM experts to follow
To succeed in this competitive market, you need to optimize your ABM strategy. Here are five steps to get you started. Scott Gillum on June 7, 2023 Looking to get off the treadmill of producing what seems like never-ending content and feeding the ABM machine hoping you get a hit? Tired of anonymous and/or intent … Continue reading 5 steps for building a recession proof ABM program
What Happened To Account-Based Marketing? by Scott Gillum , Op-Ed Contributor, April 5, 2023 Once upon a time, account-based marketing (ABM) was a strategy — a very smart strategy, aimed at the biggest, most valuable accounts. Gartner defined it as “a go-to-market strategy targeting certain accounts with a synchronized, continuous set of marketing and sales … Continue reading What Happened To Account-Based Marketing?
Skinny ABM: Few Firms Have Full Tech Stacks To Support Their Programs by Ray Schultz , Columnist, March 3, 2023 B2B brands are doubling down on account-based marketing (ABM), devoting 28% of their 2022 marketing budget to it. In addition, 71% are increasing their 71% spend in 2023, with average budget growth of 13.1%. And … Continue reading Skinny ABM: Few Firms Have Full Tech Stacks To Support Their Programs
Integrate’s new 6Sense connector joins real-time buying behavior insights to demand acceleration campaigns. Kim Davis on December 13, 2022 Demand accelerator Integrate and pipeline-to-revenue platform 6Sense have announced a new partnership aimed at boosting B2B marketers’ ABM strategies. The partnership includes Target Account List integration, allowing joint customers to automatically import account list updates direct … Continue reading Integrate and 6Sense announce ABM partnership
Follow these guidelines to launch, or relaunch, an ABM go-to-market approach within your organization. Chris Wood on December 1, 2022 Account-based marketing (ABM) go-to-market strategies help B2B marketers engage buyers in an intelligent way, communicating with key decision makers on their preferred channels. In order to get a new ABM go-to-market plan in place, or … Continue reading 2 essential steps for a successful ABM go-to-market strategy
The ABM Comfort Zone: B2B Brands Are Earning ROI by Ray Schultz , Columnist, September 21, 2022 Account-based Marketing (ABM) is working for at least some B2B brands. Of all B2B marketers, 53% of users say ABM generates more revenue than other marketing efforts. And it produces decent return on investment — for some. Granted, … Continue reading The ABM Comfort Zone: B2B Brands Are Spending On Process, And Some Are Earning ROI
Plus 15 questions to ask customer references, preferably in a business similar to your own. Kim Davis on July 29, 2022 Most B2B marketing organizations today practice some kind of account-based marketing (ABM) strategy. At its most basic, that means investing marketing and sales resources in guiding high value accounts through the journey to conversion. … Continue reading 24 questions to ask ABM vendors before signing the contract
Different products and markets need different ABM approaches. Constantine von Hoffman on July 14, 2022 Marketers tend to think of account-based marketing (ABM) as though it is one technique or approach. It isn’t. It changes depending on the type of product you’re selling and the market you are pursuing. Gil Canare, VP of Global Digital … Continue reading How to tailor ABM to your specific needs
ABM has the potential to improve both marketing and sales operations. Corey Patterson on June 3, 2022 “What we have learned over the years in B2B — where we have higher average sales prices — is that we’re dealing with buying committees and multiple personas that are making [buying] decisions,” said Auseh Britt, VP of … Continue reading How ABM strategies can accelerate marketing and sales velocity
