Daily Archives: October 22, 2016

The #1 Business Mistake You’re Making

by Melanie GreenSeptember 29, 2016 Even if you think you’re doing everything right to grow your business, there’s one mistake most businesses make and don’t even think about it. They don’t return emails. Whether they’re unsolicited emails or offers you’re not interested in, ignoring emails can make you seem less than professional. Plus, you’ll miss … Continue reading The #1 Business Mistake You’re Making →

Quality Assurance: It’s More Than Just Proofreading

Quality Management

by Kendra BrownSeptember 29, 2016 What are the top things you look for when choosing a marketing agency? A portfolio of stunning creative work is almost always high on the list. Technological know-how and industry knowledge are usually highly desired as well. One thing you might not initially consider, however, is the agency’s quality assurance … Continue reading Quality Assurance: It’s More Than Just Proofreading →

5 Critical Elements Every Landing Page Needs

Website Landing Pages

by Ronaldo GomezSeptember 29, 2016 Everything you do within a sales funnel points to one ultimate goal: A conversion. In many sales funnels, the final step prior to conversion is a landing page. Many marketers don’t realize how important this singular location is for your success. If it is missing critical pieces, your conversion rate … Continue reading 5 Critical Elements Every Landing Page Needs →

Tips for CEOs to Maximize Their Productivity

Email Marketing

by David Kiger Follow @davidkigerSeptember 29, 2016 An on-the-go CEO may naturally feel that every moment in the day is a productive one, simply because of the constant barrage of activity, meetings and interactions. But just because someone is busy doesn’t necessarily mean he or she is being productive. Here’s a look at how some … Continue reading Tips for CEOs to Maximize Their Productivity →

Leverage SERPs Visibility – 7 Techniques for E-commerce Sites

eCommerce SEO

by Soumya Nair Follow @Soumya_M_NairSeptember 29, 2016 In today’s competitive business landscape, higher SERP ranking has become one of the most important challenges to e-commerce sites. Let’s have a look at some reports of renowned online marketers. According to a data generated by Custora, 26% of ecommerce orders come from search engine traffic. Kissmetrics reports … Continue reading Leverage SERPs Visibility – 7 Techniques for E-commerce Sites →

The Easy Guide to Writing a Great Explainer Video Script

Explainer Videos

by Jake KilroySeptember 29, 2016 Explainer videos are fantastic communication tools for brands—if they tell the right story. (To find out if you have a good explainer story, read this.) That’s why an explainer video script is so important. Even if you have world-class visuals, a weak script will sabotage your explainer, making it boring … Continue reading The Easy Guide to Writing a Great Explainer Video Script →

4 Digital Marketing Tips That Will Set Your Small Business Apart

Digital Marketing

by Susan Tucker Follow @getsusanmktgSeptember 29, 2016 By now you’ve probably heard it enough to know that in today’s digital age every business must have an online presence in order to effectively reach current and potential customers. Particularly small businesses, which don’t have the benefit of widespread brand recognition. Now that the public is exposed … Continue reading 4 Digital Marketing Tips That Will Set Your Small Business Apart →

Programmatic: Data, Consolidation, Direct Deals Are Trends

Trends

by Tobi Elkin@tobielkin, September 28, 2016 Industry consolidation, the importance of data, ongoing tech and platform integrations, programmatic direct deals, and native advertising were highlighted as trends during a Wednesday Advertising Week session. Yahoo’s Tod Sacerdoti VP, display & video ad products, pointed out all the consolidation occurring in the programmatic ecosystem, citing trends at … Continue reading Programmatic: Data, Consolidation, Direct Deals Are Trends →

Five Digital Marketing Facts Marketers Should Know

Digital Marketing

by Dwayne Waite Jr Follow @adlandheroesSeptember 29, 2016 Advertising Week wrapping up, and the regular calls for diversity, new ideas, creativity, and the need for riskier activities and tactics were not out of reach. Professionals pushing strategies like influencer marketing, and account-based marketing, were all around as well. We enjoy Advertising Week, for one thing, … Continue reading Five Digital Marketing Facts Marketers Should Know →

A Check List of 15 Social Media Tips to Kindle Audience Engagement

Social Media Engagement

By Disha Dinesh September 29th, 2016 If there’s one metric that represents a definite and direct result of social media marketing, it is social media engagement. What Is Social Media Engagement? Why Is It Important For Your Business? Engagement is the sum of likes, shares and comments that your message has received on social media. It … Continue reading A Check List of 15 Social Media Tips to Kindle Audience Engagement →