by Kaitlin Loyal Follow @kipwingSeptember 30, 2016 At Scribewise, one of our mantras is “without content, you don’t exist.” Which is to say, if I can’t find mention of you somewhere on the internet, you’re not a legitimate company. Think about the last time someone told you about a new company they were joining or … Continue reading Fueling Thought Leadership with Bylined Articles
by Steve Hamm Follow @maasprosrduSeptember 29, 2016 Many believe email marketing is on the verge of dying because all the other online marketing services (e.g. social media, search engine optimization, mobile marketing) have taken over today. However, this isn’t true. Email marketing is still one of the most profitable ways of marketing your business today … Continue reading The Benefits of an Effective Email Marketing Campaign
by Tracey Wallace Follow @tracewallSeptember 29, 2016 No matter how advanced your targeting is, your ad creative is what will catch a potential customer’s eye –– or keep them moving along in their Facebook feed. What your ad looks like and what it says are incredibly important to the success of your overall Facebook ad … Continue reading 24 Facebook Advertising Guidelines & Best Practices for High-Performing Ads
by John Nemo Follow @JohnNemoPRSeptember 29, 2016 This LinkedIn feature has seen a 240 percent spike in usage, making it even easier to engage your ideal prospects on the network. LinkedIn recently revealed a spate of new products and features, from a brand-new desktop redesign to online training offerings to how its news feed will … Continue reading Why LinkedIn Just Got Way More Valuable for Coaches and Consultants
by Madeline Boehmer Follow @madelineboehmerSeptember 29, 2016 In an age of convenience and data collection, buzzwords like “omnichannel” aren’t going anywhere anytime soon. In fact, according to VendHQ, the opportunity cost of not being an omnichannel brand is 10% in lost revenue. For some retailers, omnichannel is associated with a successful campaign of aligning all … Continue reading 3 Companies Doing Omnichannel the Right Way
by Annabelle SmythSeptember 29, 2016 Each year or every six months employees and managers meet for the regular performance appraisal to see how the employee is doing and how to improve. The basis of the system is to measure, evaluate, and improve employee performance. However, the basis is flawed and 76 percent employees said they … Continue reading Looking Into The Crystal Ball – The Future of Performance Management
by Adam Fout Follow @bluesteeletxSeptember 29, 2016 Paying for a cheap website design is like paying for cheap brakes. It might work… For now. But it will likely fall apart right in front of you (and cause some damage along the way). It certainly will over time. Cheap brakes are cheap for a reason — … Continue reading 3 Reasons Why A Cheap Website Design Is a Bad Investment
by Jon-Mikel Bailey Follow @jonmikelbaileySeptember 29, 2016 The user experience (UX) of a public website is important for SEO, conversion, and digital marketing. But, does UX really matter for an intranet? First, what is an Intranet? It is a private network available to users with login credentials. An intranet can be a simple, internal system … Continue reading 5 UX Tips for Your Intranet
by Karl FeldmanSeptember 29, 2016 I’ve worked with professional service firms over the years on projects ranging from research and strategy to rebranding and websites. And in addressing these issues I’ve watched clients struggle with one particular challenge again and again. It’s a challenge that asserts itself for a multitude of reasons—and it’s one that … Continue reading Marketing Recruitment and Onboarding Strategies for Professional Services Firms
by Jeff Shuford Follow @techfromvetsSeptember 29, 2016 Thеrе аrе currently mоrе than 1 billion live websites. In thе time уоu’vе tаkеn to read thiѕ ѕеntеnсе, fоur nеw websites have been сrеаtеd. With the proliferation of websites it’ѕ difficult tо ѕtаnd оut among соmреtitоrѕ аnd buѕinеѕѕеѕ аrе increasingly сhаllеngеd to leave a unique mаrk in thе … Continue reading 5 Reasons Why Your Website is Horrible
