By Chris Stokel-Walker April 14, 2023 Exactly one year ago, Elon Musk shocked the tech world by putting in a bid to buy Twitter for $44 billion. In signature Musk fashion, that figure worked out at $54.20 a share. That offer led, months later, to an actual acquisition, and eventually to the situation we’re … Continue reading Twitter Ex-employees say he’s ‘constitutionally incapable’ of turning things around.
Over two-thirds of DTC marketers use CTV/OTT, and 57% plan to up their spend in 2023. Chris Wood on April 12, 2023 Direct-to-consumer (DTC) marketers are flooding into connected TV (CTV) and over-the-top (OTT) digital TV advertising, according to a new survey from digital performance media company Digital Remedy and research firm Dynata. Over two-thirds … Continue reading DTC marketers planning to up CTV/OTT spend this year
Jon Fingas @jonfingas Microsoft just made one of the largest-ever bids for a game studio. The company has announced plans to acquire Activision Blizzard for $95 per share, valuing the all-cash deal at an enormous $68.7 billion. The deal would make the combined entity the “third-largest” game company by revenue, according to Microsoft, and would … Continue reading Xbox head says Microsoft’s mobile game store could arrive next year
2023 Is The Year To Finally Commit To Email Automation by Brian McKenna , March 16, 2023 As companies warily eye their budgets and marketing mix in 2023, brands are mistakenly undervaluing email because they send individual campaign emails to their entire database, instead of using automation or flow emails. The latter demonstrate higher open … Continue reading 2023 Is The Year To Finally Commit To Email Automation
By Jeff Beer March 16, 2023 For the first time ever, Cannes Lions has named a back-to-back winner for its Creative Marketer of the Year award. The marketing and advertising industry’s biggest awards show and conference has named AB InBev as its 2023 recipient, coming on the heels of the global brewing giant’s … Continue reading AB InBev is named Cannes Lions Creative Marketer of the Year 2 years in a row
By Lana Tleimat and Jessica Bursztynsky February 21, 2023 Micromobility startup Lime announced Tuesday that it was profitable throughout 2022 on an adjusted EBITDA basis—making it the first micromobility company to post a full profitable year, it said. The company said it achieved a record $466 million in gross bookings last year, which … Continue reading Lime reports its first fully profitable year on an adjusted basis
Brands have paired up with ecommerce companies like Instacart and DoorDash to get their products to consumers before and during the game. Chris Wood on February 9, 2023 Super Bowl LVII kicks off this Sunday, and brands are finding new ways to gain exposure and drive up sales through digital channels like CTV. Brands advertising … Continue reading How Michelob ULTRA, PepsiCo and Rakuten are approaching the Super Bowl this year
By Connie Lin January 21, 2023 The Lunar New Year, which dawns on January 22, is the biggest bash in Asia. But no country is more spirited than the birthplace of the holiday, China, where millions will enjoy a two-week break to ring in the Year of the Rabbit. And money will flow like … Continue reading In China, the Year of the Rabbit brings rich red visions of Fendi and Ferraris
5 Businesses Helping You Kick Off A New Year And New You Brad Anderson / 20 Jan 2023 Woot woot! It’s the beginning of another year, which makes it the perfect time to reimagine your life. And no matter how you’d like to switch things up, you can find plenty of companies out there … Continue reading 5 Businesses Helping You Kick Off A New Year And New You
By Stephanie Vozza January 01, 2023 If you’re considering making a New Year’s resolution for 2023, you should know that your brain is working against you. That’s because we have reptilian brains that want to protect us, which includes a “fight or flight” reaction to change, says Jeremy Campbell CEO of Black Isle Group, … Continue reading Why you should focus on habits instead of resolutions this New Year
