By Michael Grothaus September 06, 2022 Volkswagen has announced that it will move ahead with the initial public offering of one of its (and the world’s) most iconic car brands: Porsche. But while the 91-year-old automotive luxury brand is expected to have one of the largest IPOs of any European company this century, its … Continue reading Porsche IPO: Stock will trade separately as Volkswagen takes the luxury car brand public
Chloe NoskoMay 14, 2015 Volkswagen has stepped up its video marketing game. With big hits like the Old Wives’ Tale series, they’ve stirred up massive attention through video. The most recent ad campaign, though mainly shown via offline mediums, is the incredibly unique and simple “Ya!” video. This is a truly great advertisement. Here’s why it works, on so many … Continue reading Learning From Volkswagen: How to Nail Your Video Strategy
