By Jeff Beer February 09, 2024 Following up a massive success can be a daunting task, whether you’re talking about music or sports. Just ask the 1970 Boston Celtics or Dr. Dre’s The Aftermath.   Last year, in the first of a five-year deal with the NFL, Apple worked with Roc Nation and Rihanna to … Continue reading Inside Apple and Usher’s Super Bowl halftime strategy →