Google Ads App Campaigns Drops The ‘Universal’ by Laurie Sullivan , Staff Writer @lauriesullivan, February 20, 2019  It’s a nuance in strategy, but on Wednesday Google announced the rebranding of its Universal App campaigns to App campaigns. For some reason, the company simply wanted to drop the word “Universal.” This move requires no action from marketers … Continue reading Google Ads App Campaigns Drops The ‘Universal’ →