Tag Archives: Twitter

First Look: Twitter Upgrades Analytics With Audience Insights

Twitter gives marketers an enhanced tool for understanding their audience on the social network, including demographics, interests, purchasing behavior and television viewing preferences. Martin Beck on May 27, 2015 Twitter today launched an upgrade to its analytics tool, offering marketers more information about audiences on the social communications network. Called “Audience insights,” the new feature … Continue reading First Look: Twitter Upgrades Analytics With Audience Insights

Become an Industry Thought Leader With Twitter Chats

KeriLynn EngelMay 24, 2015 “Thought leadership” might be the most popular buzzword of the day, but the idea behind it is anything but meaningless jargon. Popular terminology becomes cliche for a reason. Everyone is talking about thought leadership because it really works. Picture this: You’re the recognized authority in your field. Bloggers and social media … Continue reading Become an Industry Thought Leader With Twitter Chats

5 Tips for Optimizing Your Twitter Feed and Thriving Online

Germany KentMay 19, 2015 Being on Twitter means connecting to millions: about 288 million active users a month. That’s a good thing, so long as you’re using this social media platform right. To establish a presence, gather a community of like-minded peers, colleagues and friends, and extend your network (and influence) takes empathy, creativity, enthusiasm, … Continue reading 5 Tips for Optimizing Your Twitter Feed and Thriving Online

How One Company Scored 7 Cents A View With Twitter Promoted Video

Paige Denim’s first Promoted Video campaign, featuring spokesmodel Rosie Huntington-Whiteley, received 94K paid views, 1.77 million impressions and boosted Twitter traffic to the brand’s e-commerce site by 35%. Martin Beck on May 19, 2015 Sometimes you find the perfect fit. In denim and marketing campaigns. For Paige Denim, it happened with a successful Twitter Promoted … Continue reading How One Company Scored 7 Cents A View With Twitter Promoted Video