Kevin Lynch — February 27, 2017 — February 27, 2017 When you’re trying to get people to spend on your service, it’s hard to imagine there’s anything more persuasive than a money-back guarantee. But, according to an experiment run by one of the world’s most well-known marketers, it’s at best the second-most compelling thing you … Continue reading 5 Ways to Improve the CRO of Free Trial Landing Pages
Jodi SchechterOctober 4, 2015 If you’re not great at math and you pine for a metric that isn’t calculated by an equation, today is your lucky day. Ever hear of CCA? SaaS growth strategist, Lincoln Murphy, created a measurement called Common Conversion Activities—and it’s not a number. (yay!) In its simplest form, CCA is defined … Continue reading Common Trial Conversion Activities Help Customer Success “See the Light”
Naomi GoldbergJanuary 15, 2015 Finding the right tools to help you grow your startup can often involve a good amount of trial and error. Whilst one tool might be the ultimate growth hacking tool for one startup, a similar company in a similar field might find it a waste of their time and resources. So … Continue reading The 5 Tools Your Startup Should Trial in 2015
Amanda Saunders December 13, 2014 A recent study shows 67% of SaaS companies receive some percentage of their new customers through free trials. If your company offers free trials or a freemium model, it’s important for you to find ways to increase trial conversion rates in order impact new customer acquisition. While it’s widely … Continue reading Trials and Tribulations: 4 Best Practices for Increasing Trial Conversions
