Tag Archives: Trail

Capitalizing On The Digital Trail To The Offline Purchase

As more consumers adopt multiple devices, how do you make the most of digital to drive in-store sales? Columnist Adam Weiss explains how you can successfully develop an online-to-offline strategy. Adam Weiss on September 4, 2015 As marketers, we hear it all the time: We need to understand the consumer journey. It’s impossible for legacy … Continue reading Capitalizing On The Digital Trail To The Offline Purchase