Mimicking winning email campaigns won’t guarantee success. Strategy — not imitation — should guide your email marketing decisions. Kath Pay on July 31, 2025 Too often in email marketing, we see a tactic that worked for someone else and rush to replicate it — without asking if it fits our goals, audience or business … Continue reading ‘They did it, so we should too’ isn’t an email strategy
By Jude Cramer October 12, 2022 Student loan debt affects millions of Americans, and small business owners are no exception. Amid rising inflation and supply-chain issues driving up costs, entrepreneurs also facing student loan debt have found it difficult to grow over the past year. But President Biden’s plan for student loan forgiveness could … Continue reading Student loan debt hobbles small business owners too. Biden’s forgiveness plan might help
