December’s HubSpot updates were all about making day-to-day work in HubSpot a little smoother. Here’s what stood out to us. By Tyler Samani-Sprunk , January 23, 2026 HubSpot wrapped up 2025 with a batch of updates that feel very “operational” in the best way: more control over your data, clearer insights into … Continue reading December 2025 HubSpot updates: Smarter segmentation, tighter AI control, less CRM busywork
B2B buyers are sticking with the vendors they have and are more open to up-sell for the features they want, according to a new survey. Constantine von Hoffman on August 7, 2023 Tighter budgets are extending the B2B purchase cycle with buyers doing more research and looking for more ROI data, according to a new … Continue reading Tighter budgets are extending the B2B purchase cycle
The deal will provide customer insights for personalized offers and targeting and enable closed-loop measurement at the point of sale. Greg Sterling on October 22, 2019 Mastercard has purchased customer data and loyalty platform SessionM. Terms weren’t disclosed but the startup raised almost $100 million over four rounds. SessionM is behind loyalty programs for a … Continue reading MasterCard buys SessionM for tighter credit card-loyalty program integration
