Tag Archives: test

New IAB Program Lets Members Test Blockchain Technology, Services

New IAB Program Lets Members Test Blockchain Technology, Services by Laurie Sullivan  @lauriesullivan, July 17, 2018 The Blockchain Working Group of about 150 members convinced the IAB Technology Lab to spearhead a pilotprogram that would allow members like FusionSeven, Kochava Labs, Lucidity, and MetaX to test their technology and services. The pilots will include partners … Continue reading New IAB Program Lets Members Test Blockchain Technology, Services

Snapchat to test 6-second unskippable video ‘Commercials’ to run during Shows

The new ads will be exclusive to Snapchat’s Shows content — the platform’s premium TV-like videos produced by entertainment studios and TV networks. Amy Gesenhues on April 26, 2018   Snapchat will begin testing a new six-second unskippable video ad format it is calling “Commercials” that will run during a select number of the platform’s … Continue reading Snapchat to test 6-second unskippable video ‘Commercials’ to run during Shows