Tag Archives: test

The cross-channel stress test – election year communications

Context is everything when you consider messaging a recipient through multiple sources, given the individual nuance of each channel. Len Shneyder on March 19, 2020 at 12:16 pm Believe it or not, the internet has played a role in U.S. elections since 1996. That year all of the presidential candidates created websites, and yes, they … Continue reading The cross-channel stress test – election year communications

How to A/B Test Your Landing Page to Get the Most Conversions

Chris Christoff — November 29, 2019 Follow @chriscct7 If you own a website, you know how important your landing page is to boost conversions. An optimized landing page can increase email signups, improve user engagement, capture leads, and much more. When you utilize A/B testing, you boost your marketing efforts even further. A/B testing is … Continue reading How to A/B Test Your Landing Page to Get the Most Conversions

7 Variables You Can A/B Test in Your Email Newsletters Right Now

Jake Rheude — November 21, 2019 Follow @jakerheude Email newsletters are an invaluable tool for lead cultivation. Whether you’re trying to sell something or taking a softer approach, the medium of email is a broad canvas that allows for plenty of experimentation. Like any other facet of your sales and marketing flow, you should be … Continue reading 7 Variables You Can A/B Test in Your Email Newsletters Right Now

How to A/B Test Your Marketing Ads For Increased Conversions

Thomas Griffin — August 2, 2019 Follow @jthomasgriffin — August 2, 2019 Split testing or A/B testing is a popular marketing tactic where businesses will change one or more variable their campaign for some of their users. In other words, consumers are exposed to two advertisements that look similar, except for the variable that was … Continue reading How to A/B Test Your Marketing Ads For Increased Conversions

Nestlé, McDonald’s, Virgin Media first to test JICWEBS blockchain solution for digital ad spend transparency

The brands are part of a pilot program using a distributed ledger technology platform aimed at creating greater efficiencies within the digital ad ecosystem. Amy Gesenhues on July 16, 2019 Nestlé, McDonald’s and Virgin Media have signed on to be part of a pilot program by JICWEBS to test whether or not blockchain technology can … Continue reading Nestlé, McDonald’s, Virgin Media first to test JICWEBS blockchain solution for digital ad spend transparency

3 methods to test your email segmentation and increase conversions

Jennifer Videtta on April 15, 2019    Email list segmentation is a critical component of any successful email marketing campaign. Building custom segments is a highly valuable practice, but many organizations tend to overlook the benefits of segmentation. Segmentation affords us the opportunity to improve our messaging and calls-to-action based on the target audience, and … Continue reading 3 methods to test your email segmentation and increase conversions