Tag Archives: test

How to Make Sure Your Dashboard Passes the Test: One Good Idea

Laura Patterson October 25, 2021 Several times every week we have conversations with customers about measurement, metrics, dashboards and scorecards. Given that today, almost everyone is able to click on some kind of Martech or CRM tool and produce a data report, you might wonder why this topic keeps surfacing? Because CMOs and by extension … Continue reading How to Make Sure Your Dashboard Passes the Test: One Good Idea

Maximize PPC Performance With These Advanced Test and Learn Ideas

Ashleigh Brown September 17, 2020 Some ‘not so obvious’ advanced test and learn ideas to help you optimise your PPC campaigns and maximise your return on ad spend. For most PPC advertisers, the bulk of A/B testing focuses on ads and landing pages. After all, clicks and conversions are two of the most important metrics … Continue reading Maximize PPC Performance With These Advanced Test and Learn Ideas

How to Apply a Test and Learn Approach to Your Digital Marketing

Chris Pitt July 6, 2020 A six-step process for applying ‘test and learn’, including defining KPIs, creating test criteria, achieving statistical significance and turning insights into action. According to a 2019 study carried out by Kantar Group, 47% of advertisers lack the confidence to extract meaningful insights from their data. That means almost half of … Continue reading How to Apply a Test and Learn Approach to Your Digital Marketing

The cross-channel stress test – election year communications

Context is everything when you consider messaging a recipient through multiple sources, given the individual nuance of each channel. Len Shneyder on March 19, 2020 at 12:16 pm Believe it or not, the internet has played a role in U.S. elections since 1996. That year all of the presidential candidates created websites, and yes, they … Continue reading The cross-channel stress test – election year communications