Sales Aptitude Test to Hire the Best Sales Force Pratisrutee Mishra / 20 Apr 2023 Sales recruitment can be majorly stressful for hiring managers. However, this need not be the case if they adopt the sales assessment. Bad hiring practices affect not only the productivity of a sales force but also the workplace … Continue reading Sales Aptitude Test to Hire the Best Sales Force
Google Opens Bard Chatbot Test With More Plans For AI In Search by Laurie Sullivan @lauriesullivan, February 6, 2023 Alphabet Chief Executive Sundar Pichai in a blog post on Monday explained how the company will launch a conversational artificial intelligence (AI) service called Bard. The test will let users provide feedback. A public release will … Continue reading Google Opens Bard Chatbot Test With More Plans For AI In Search
By Michael Grothaus December 02, 2022 Ye, the rapper formerly known as Kanye West, has just discovered that even Elon Musk’s version of Twitter has limits on “free speech.” Musk confirmed on Friday that Ye has been suspended from the platform—again. The suspension of Ye’s Twitter account comes after the rapper tweeted a photo … Continue reading Another chaotic week on Twitter: Ye gets suspended in latest test of Elon Musk’s ‘free speech’ ethos
Roblox’s Advertising Test: Glimpse Into Marketing Potential Of Metaverse by Whitney Fishman Zember , September 22, 2022 Free-to-play metaverse-esque Roblox has announced a test for in-game advertisements for both brands and creators. According to Roblox, its developers and creators earned over $500 million within Roblox last year. That’s a lot of opportunity for creators, brands, and players … Continue reading Roblox’s Advertising Test: Glimpse Into Marketing Potential Of Metaverse
By Alex Pasternack September 08, 2022 Who gets to know where you are? The question is at the heart of a new lawsuit by the US Federal Trade Commission against a little-known Idaho-based ad tech company, Kochava, which regulators accuse of unfairly selling the timestamped location information of millions of Americans. But before government … Continue reading A showdown between an ad tech firm and the FTC will test the limits of U.S. privacy law
At the DPAA Summit in New York, it’s clear that pipes are getting connected, loops closed. Chris Wood on November 24, 2021 “In general, the old barriers to OOH advertising are coming down,” said Connor Burden, Co-Founder of OOH marketplace AdQuick. “With the timelessness of OOH advertising, we knew the pandemic wouldn’t last forever and … Continue reading The OOH industry’s digital transformation encourages marketers to test and learn
Laura Patterson October 25, 2021 Several times every week we have conversations with customers about measurement, metrics, dashboards and scorecards. Given that today, almost everyone is able to click on some kind of Martech or CRM tool and produce a data report, you might wonder why this topic keeps surfacing? Because CMOs and by extension … Continue reading How to Make Sure Your Dashboard Passes the Test: One Good Idea
Gloria Chow September 27, 2021 If you want to boost conversion rate, running A/B testing on your landing page is essential. But, the question is, what elements of the page should you change and test? And how? Fortunately, with lots of fantastic landing page builders in the market, it’s much more efficient to implement A/B … Continue reading Landing Page A/B Testing: 5 Key Elements to Test
Sarah Rosenquist August 27, 2021 Do you ever look at your website and feel like it’s just not cutting it anymore? Back when it was new, it really left an impression. But now, it seems like something’s missing? In our experience, businesses generally opt to refresh their website for the following reasons: The website looks … Continue reading The Best Free Tools to Test Your Website
Nick Brown June 17, 2021 Let’s face it, the last year or so has been about the weirdest one any of us can remember, not to mention the most uncertain. We’ve all been stuck at home carrying out jobs that we would normally do in the office, and with the pandemic forcing businesses to completely … Continue reading How to Run a Successful Phishing Email Test for Your Employees
