Unvetted AI tools are driving costly breaches. Effective oversight is the safeguard marketing leaders can’t afford to ignore. Tonya Walker on October 27, 2025 Marketing has become the proving ground for AI, adopting new tools faster than any other function. But speed without structure comes at a cost. If MOps doesn’t lead in governance, … Continue reading The AI oversight gap is marketing’s next governance test
Amazon Alexa+ Ads Will Test Search by Laurie Sullivan , Staff Writer, August 4, 2025 Conversational search will change Amazon Alexa+ into more of an AI-based search engine. It will just take the ability of brands to add advertising. Amazon CEO Andy Jassy’s description of an AI-generated ad for Alexa+ in a multistep conversation could … Continue reading Amazon Alexa+ Ads Will Test Search
ChatGPT Uses Google For Back-Up Answers, Test Confirms by Laurie Sullivan , Staff Writer, July 28, 2025 Aleyda Solís, SEO consultant and founder of the boutique consultancy Orainti, conducted an experiment to test how rapidly ChatGPT could index a newly created web page, but discovered more than she had originally hoped. It appears that ChatGPT uses … Continue reading ChatGPT Uses Google For Back-Up Answers, Test Confirms
Why You Should A/B Test Landing Pages When Running Digital Ads Tamara Freethy Jul 14, 2025 Landing Pages Are Crucial for Paid and Organic Traffic When it comes to digital marketing, your landing page is just as important as your traffic source. Whether you’re investing in Google Ads, Meta Ads, Microsoft Ads, or building your … Continue reading Why You Should A/B Test Landing Pages When Running Digital Ads
March 12, 2025 Stacy Palmer unpacks the nonprofit sector’s existential test BY Robert Safian President Donald Trump’s dramatic cuts to U.S. government grants are destabilizing every corner of the nonprofit sector, leaving organizations scrambling to adapt. Stacy Palmer, CEO of The Chronicle of Philanthropy, explores how organizations can adjust to the unpredictable philosophy of the new … Continue reading Stacy Palmer unpacks the nonprofit sector’s existential test
October 17, 2024 Meta partners with horror movie maker Blumhouse Productions to test Movie Gen Meta claimed the tool could rival offerings from leading media generation startups such as OpenAI and ElevenLabs. BY Reuters Facebook owner Meta said on Thursday it had teamed up with Blumhouse Productions, the Hollywood company behind popular horror films such as … Continue reading Meta partners with horror movie maker Blumhouse Productions to test Movie Gen
October 15, 2024 Spotify is adding new markets to its music video test Users who discover a song and then watch the accompanying video on Spotify are 34% more likely on average to listen to the song again the following week. BY Jessica Bursztynsky Spotify is expanding its beta test of adding music videos to the … Continue reading Spotify is adding new markets to its music video test
From little things, big mistakes grow: How to ensure your email testing avoids the small errors that can make the results useless. Kath Pay on September 5, 2024 Email and testing go together like peanut butter and chocolate. What is your email audience anyway but a microcosm of your customer base? Email tests give … Continue reading Now playing: ‘The Email Test That Goes Wrong’
YouTube invites users to test its community notes feature The video platform allows users to correct inaccurate or unclear information on its content. danny gallagher Updated Thu, Aug 8, 2024 YouTube YouTube seems to be starting to roll out its community notes feature to a select group of users. Screenshots of YouTube’s official … Continue reading YouTube invites users to test its community notes feature
Criteo Outlines Test And Reporting Cycle For Google Privacy Sandbox by Laurie Sullivan , Staff Writer @lauriesullivan, March 12, 2024 Criteo initiated a testing phase on March 11 that will extend through May 10 to focus on gathering data and analyzing its impact in order to evaluate performance. By June 15, the company plans to publish … Continue reading Criteo Outlines Test And Reporting Cycle For Google Privacy Sandbox
