What Newbies Want: First-Time Buyers Are Swayed By Price, Study Shows by Ray Schultz , Columnist, June 5, 2019 The talk about serving people at all touchpoints may be overstated — at least when it comes to first-time customers. The main marketing factor that prompts shoppers to buy from a retailer they have never purchased from before … Continue reading What Newbies Want: First-Time Buyers Are Swayed By Price, Study Shows
by Kaitlin Loyal Follow @kipwingOctober 6, 2016 When you work in marketing, it’s easy to get distracted by the latest app, channel, social network or design trend. Facebook Live and Persicope! We’ve GOT to start broadcasting live video. Infographics? Of course we need to tell our visual story. Animated video? Yes, our B2B widgets will … Continue reading Don’t Be Swayed by Tactics. Create Your Story First.