The 15th annual iteration of the Real Story Group’s martech stack vendor map acknowledges the growing importance of generative AI. Kim Davis on August 4, 2023 There’s a new line in the Real Story Group’s martech and it’s artificial intelligence for marketing. That would be the light blue line with the terminus Typeface. This … Continue reading The martech subway system now has an AI line
Plus, HUMAN’s new fraud-busting collaboration Chris Wood on April 16, 2021 Marketing Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good … Continue reading Actionable value from e-books, martech subway map: Friday’s daily brief
With hundreds of vendors who promise their products are best, the easiest way for brands and agencies to evaluate data might be to think like Subway. Taejin In on April 26, 2019 Today, every brand and agency knows that advertising is a data-driven endeavor. But the ubiquity of data hasn’t made it any easier to … Continue reading Buying audience data: A lesson from 4 Subway marketing slogans
