Strategic pivot or performative allyship? Unpack the implications of scaling back DEI initiatives on corporate values and public trust. Jay Mandel on February 14, 2025 Target’s decision to scale back its diversity, equity and inclusion (DEI) initiatives — including its flagship “Belonging at the Bullseye” program — feels like the ultimate irony. A company … Continue reading Target’s DEI retreat: Inclusivity was never more than a marketing stunt
Duncan Jones — September 14, 2018 — September 14, 2018 A major benefit of working in a digital-growth consultancy is that you see businesses across all industries and lifecycle stages try to grow their companies. I see good actions that really help a company grow but also common elements that hinder growth. In this article, … Continue reading 9 Common Things that Stunt Business Growth (and What to Do about Them)
Vivienne EganOctober 31, 2015 Pyrotechnics stunt exhibition by “Giant Auto Rodéo”, Ciney, Belgium We are all aware that social media is critical within any sales or marketing campaign. Most of us have used these platforms in relation to promoting a new product, responding to customers or to gain valuable feedback in terms of an ongoing … Continue reading Taking Your PR Stunt to the Next Level Through Social Media
