Long sales cycles, weak attribution, and underused fundamentals are holding B2B teams back. Here’s where data breaks down. By Mike Maynard Published on April 22, 2026 “Data is our most valuable asset” is a phrase marketers, particularly those in B2B, repeat so often. You’ll hear B2B data compared to gold, oil, and almost any … Continue reading B2B marketers are drowning in data but starving for insight
Marketers are buried in dashboards and metrics but still struggling to answer the most important question — what’s actually working? MarTechBot on December 12, 2025 Source: The 2026 Marketing Intelligence Report Marketers have more data than ever and an expanding suite of tools to work with — yet many are still flying blind. … Continue reading Marketers are drowning in data but starving for insight
