Worried about showrooming? Don’t be! Columnist Sara Spivey says the opposite — consumers researching online before heading offline to shop — is taking off, and retailers need to take advantage of the trend. Sara Spivey on July 29, 2016 It’s no secret that shopping in the last decade has been an evolving journey between … Continue reading Consumers have spoken: 2016 is the year of “webrooming”
