Tag Archives: Spikes

Ad Industry Interest Spikes For ‘Content Personalization,’ ‘Demographics’

Ad Industry Interest Spikes For ‘Content Personalization,’ ‘Demographics’ by Michael McLaren , Op-Ed Contributor, June 30, 2020 Interest in “Content Personalization” has reached an all-time high among brands, with agencies following suit, according to this week’s analysis of advertiser and ad agency content consumption indexed by Bombora for MediaPost. This week’s analysis, based on data … Continue reading Ad Industry Interest Spikes For ‘Content Personalization,’ ‘Demographics’

How to Prepare For Support Spikes in the Age of Uncertainty

Seleah Gardiner — April 13, 2018 — April 13, 2018 Mediamodifier / Pixabay We are living in an age of uncertainty. There’s more volatility in our politics, economics, and increasingly, our climate. For brands, this translates into sudden support spikes. In 2016, Con Edison weathered the impact of Storm Jonas upon New York City. Intuit, … Continue reading How to Prepare For Support Spikes in the Age of Uncertainty