Tag Archives: Software

Marketing software: Think three times before you customize

Before you build your own marketing software or buy and customize one, learn the potential pitfalls of each approach and how to avoid them. Greg Krehbiel on December 2, 2022 When marketing software doesn’t do exactly what you need it to do, you’re faced with a choice: Buying something that’s not exactly what you want … Continue reading Marketing software: Think three times before you customize →

Tax prep software companies shared customers’ private financial data with Facebook, says new report

Privacy Infringement

By Jude Cramer November 22, 2022 Popular tax filing services such as TaxAct, TaxSlayer, and H&R Block have been quietly sharing sensitive information about their users—including names, email addresses, income, filing status, refund amounts, and dependents’ college scholarship amounts—with Facebook, via a widespread code called the Meta Pixel. A new report from The Markup, … Continue reading Tax prep software companies shared customers’ private financial data with Facebook, says new report →

Automated Inventory Management Software Minimizes Costly Errors

Inventory Management

Automated Inventory Management Software Minimizes Costly Errors Emily Newton / 29 Oct 2022 Automated inventory management solutions can be vital in helping companies improve accuracy and output. Businesses that produce or distribute controlled substances or products in exceptionally high demand need them to reduce inventory errors and keep things operating smoothly. However, some decision-makers initially … Continue reading Automated Inventory Management Software Minimizes Costly Errors →

Why More Startups are Considering Outsourcing Software Development

Software Development

Why More Startups Are Considering Outsourcing Software Development Andrei Kasyanau / 09 Oct 2022 Launching a product startup and keeping it afloat demands a substantial investment. And when it comes to managing resources, they are scarce for most startups. Not only for human resources but financially as well. Less than 1% of startups are … Continue reading Why More Startups are Considering Outsourcing Software Development →

How to Create a Competitive Advantage Through Software Development

Competitive Intelligence

How to Create a Competitive Advantage Through Software Development Alex Tapper / 03 Jun 2022 Companies have been doing an increasingly good job of ensuring their software investments enhance their competitive advantages. Most businesses have moved past the “we need an app” stage. However, many leaders are still grabbing at the next big thing. For … Continue reading How to Create a Competitive Advantage Through Software Development →

Where Does Your Software Company Go From Here?

Software Adoption

Where Does Your Software Company Go From Here? Vince Dawkins / 26 May 2022 The creation of a hit software is an impressive feat — especially because 21.5% of startups across industries fail within their first year of business, while 30% don’t make it past their second. Creating a well-designed product that’s a hit with users takes a … Continue reading Where Does Your Software Company Go From Here? →

Freeing agile marketing from its software development roots

Marketing Agility

How does the new Agile Marketing Navigator differ from traditional agile frameworks like Scrum and Kanban? Kim Davis on May 24, 2022 “Agile marketing transformations are not going well,” admitted Stacey Ackerman, MarTech contributor and agile coach. “We needed something built by marketers, for marketers, in a language that makes sense to marketers.” “Agile,” in … Continue reading Freeing agile marketing from its software development roots →

Analytics software delivers data, standards deliver insights

Analytics Platforms

Only your team can determine which metrics mean the most for your business. Ruben Ugarte on April 27, 2022 Marketing teams have access to an unprecedented amount of data and customer insights, but too many aren’t actionable or useful. It may be fascinating that 40% of your customers come from Kansas, but how does that … Continue reading Analytics software delivers data, standards deliver insights →

How Blackcart’s ‘try-before-you-buy’ software is helping Mohala sell sunglasses

Software Development

Mohala needed to offer customers a hands-on experience in order to demonstrate the appeal of their unusual eyewear offering. Jacqueline Dooley on April 18, 2022 Image provided by Mohala. “Most eyewear in the world is one size fits all,” explained Mohala founder Ashley Johnson. “It’s leaving out women who have different nose bridges, face … Continue reading How Blackcart’s ‘try-before-you-buy’ software is helping Mohala sell sunglasses →

The 7 Problems You Need to Solve Before Offshoring Software Development (and How to Solve Them)

Software Development

The 7 Problems You Need to Solve Before Offshoring Software Development (and How to Solve Them) Nate Nead / 29 Mar 2022 Software development in the United States introduces significant challenges. There’s currently a shortage of software developers, meaning there’s no guarantee you’ll be able to find a team with the skills necessary to … Continue reading The 7 Problems You Need to Solve Before Offshoring Software Development (and How to Solve Them) →