By Steve Eastlack September 13th, 2017 How well is your social media strategy working for you? Everyone knows that when used effectively, social media can be a powerful asset. But, there’s a vast difference between causally posting a blog article or two and a well thought out social media marketing strategy. Previously, I outlined a … Continue reading How To Make Social Media Work For Your Brand
Brian Basilico — September 12, 2017 Follow @bbasilico — September 12, 2017 Later this week, I’m teaching a three-hour social media bootcamp, and the goal of this bootcamp is basically to explain, in some detail, the primary social media platforms that everybody should or could be on. The first thing I want to state is … Continue reading Which Social Media Platforms Are Right For Your Business?
Meenah Khosraw — September 12, 2017 — September 12, 2017 geralt / Pixabay Creating a marketing strategy can be intimidating, especially if you’re a new business owner or creating a plan for the first time. There are various types of marketing, including digital, email, mobile and direct, so it can be difficult to determine which … Continue reading Social Media Marketing: How to Choose the Right Platform
Sahail Ashraf — September 12, 2017 Follow @BizGrowInsights — September 12, 2017 Social media is unpredictable. This will not change, and it’s part of the excitement involved in being a part of it. But suppose the unthinkable happens and your social media channel of choice suddenly disappears? Or it has a major security breach and … Continue reading How To Mitigate The Risk Of Social Media Platform Dependency
Susan Tucker — September 12, 2017 Follow @getsusanmktg — September 12, 2017 geralt / Pixabay Everyone says that you should show your personal side, even if you’re using social media for your business. Personalizing your content and interactions puts a human face on your business. This is how you build real, authentic relationships. But there … Continue reading How Personal Is Too Personal for Social Media?
Sahail Ashraf — September 11, 2017 Follow @BizGrowInsights — September 11, 2017 There’s nothing wrong with being boring. But there is everything wrong with being boring about stuff that you care about. If you run a company or you have a client with a company that is generally boring, as in having a product or … Continue reading How To Get More Engagement On Social Even When Your Brand Is Boring
Harry Rollason — September 11, 2017 — September 11, 2017 Of all companies on the Social Maturity Index, Observers have the longest way to go. They are those brands who haven’t yet begun their journey, either because they haven’t identified the social media imperative or they aren’t sure of how to proceed. Their service organization … Continue reading How Social Observers Can Evolve into Social Contenders
Margit Streifeneder — September 8, 2017 — September 8, 2017 The standard social network advice is to “go where your audience is.” For most, that means Facebook… That sounds like good advice. After all, “everyone” is on Facebook. The catch? It’s hard to reach enough folks from “everyone” to build a following. And then it’s … Continue reading The Most Winnable Social Network
In an ever-changing social marketplace, how can brands can keep up? Columnist Dayle Hall shares four ways to help your brand unlock the power of social. Dayle Hall on September 8, 2017 What should brands be thinking about in the second half of the year to take their social media marketing to the next … Continue reading 4 easy ways to take social media marketing to the next level
Carol Stephen — September 8, 2017 Follow @Carol_Stephen — September 8, 2017 How to Make Money with Social Media without Losing Your Mind Although social media isn’t magic, it is possible to draw attention to your products and services using social media, especially when your posts are thoughtful and anticipate what your audience wants. By … Continue reading How to Make Money with Social Media Without Losing Your Mind
