Marketers Smarten Up, Spend Less On Holiday Campaigns by Laurie Sullivan , Staff Writer @lauriesullivan, December 4, 2017 Data released Monday from The Exchange Lab, a GroupM/WPP company focusing on programmatic advertising, suggests marketers spent less on campaigns this past U.S. Thanksgiving Day weekend than in prior years. But that’s not a bad thing for … Continue reading Marketers Smarten Up, Spend Less On Holiday Campaigns →