Tag Archives: Small

How Small Businesses Can Optimize For Google To Increase Visibility

Smart Business Tips

by Anthony Long, , Op-Ed Contributor, June 14, 2016 Uncovering new ways of attracting customers is often a priority for small business owners without large marketing and sales budgets. Luckily, search engines can help level the playing field. Rather than actively seeking out customers, search engines can deliver them directly to businesses, as long as … Continue reading How Small Businesses Can Optimize For Google To Increase Visibility →

Instagram Pros and Cons for Small Business Marketers: 2016 Social Media Series

Instagram Tools

by Suzanne Hoenig June 14, 2016 Follow @SMHoenigJune 14, 2016 Last week, we looked at Instagram in the abstract — as something Margaret Atwood may have written at the turn of the century — and then, with a high-level geopolitical analysis — because I fancy the work that Stratfor and the like do for our … Continue reading Instagram Pros and Cons for Small Business Marketers: 2016 Social Media Series →

3 Common Challenges of Implementing Assessments in Small Business Hiring

Effective Hiring

by Sandra Hess June 12, 2016June 12, 2016 Employees are the lifeblood of an organization. However, when it comes to small business hiring, the impact of one employee – whether positive or negative – resonates with the entire organization, including co-workers, managers, and owners. Best-in-class companies of all sizes realize planning ahead can mean the … Continue reading 3 Common Challenges of Implementing Assessments in Small Business Hiring →

Internet Marketing Services for Small Businesses Must Include a Strong Email Strategy

Small Business Tools

by Steve Hamm June 10, 2016 Follow @maasprosrduJune 10, 2016 A good many small businesses are primarily local in scope. They thrive on the transactions that come from customers who live within a certain radius of the company’s venue. Although national commerce is a distinct possibility with online ordering, doing so is usually of secondary … Continue reading Internet Marketing Services for Small Businesses Must Include a Strong Email Strategy →

Small Business Hiring: How to Pick the Right Pre-Hire Talent Assessment

Effective Hiring

by Sandra Hess June 10, 2016June 10, 2016 When it comes to hiring, small businesses have a thinner margin of error than their larger counterparts. The smaller the company, the more you need to ensure every employee gels with your culture and makes a positive impact on the organization. The good news is reliably predictive … Continue reading Small Business Hiring: How to Pick the Right Pre-Hire Talent Assessment →

The B2B Small Business Marketing Guide To Crushing It On Social Media

Small Business Tools

by Wendy Marx June 10, 2016 Follow @wendymarxJune 10, 2016 Can a boring, unsexy B2B company rock social media? You bet! Marketing guru, Jay Baer, says it best: “Social media can be MORE transformative for a B2B company than a B2C company… because B2B has a smaller potential customer base, a higher average price point.” … Continue reading The B2B Small Business Marketing Guide To Crushing It On Social Media →

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